Growth
Beauty Mart against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Mart's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
| 32 | Beauty Mart | -7.8% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Beauty Mart locations across 14 US states. Louisiana, South Carolina, and Texas hold 41% of them.
Tracked stores by state
- Louisiana 4
- South Carolina 4
- Texas 4
- Georgia 3
- Maryland 3
- Alabama 2
- North Carolina 2
- Arkansas 1
- California 1
- Delaware 1
- Florida 1
- Illinois 1
- New Jersey 1
- Virginia 1
Customer overlap
Who shops at Beauty Mart
Tracked chains Beauty Mart customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Woodmore Wine and Spirits
100
Oasis Beauty Supply
97
New Image
61
Super Spa & Nails
56
Mila Nail Bar
46
Kenny's Subs Shop & Chinese Restaurant
46
Wings 21
35
City of Aiken City Hall Offices
33
Living Fresh Market
31
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