Growth
Beauty Mart against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Mart's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
-0.6% |
| 2 |
B
Bath & Body Works
|
-2.2% |
| 3 |
S
SEPHORA
|
-0.6% |
| 4 |
S
Sally Beauty
|
-4.5% |
| 5 |
C
CosmoProf
|
-2.3% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +4.2% |
| 8 |
B
Buff City Soap
|
-2.3% |
| 9 |
M
MAC Cosmetics
|
-5.1% |
| 10 | B Beauty Depot | +12.2% |
| 31 | B Beauty Mart | +11.5% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Beauty Mart locations across 11 US states.
Customer overlap
Who shops at Beauty Mart
Tracked chains Beauty Mart customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Woodmore Wine and Spirits
100
O
Oasis Beauty Supply
99
C
Crossfit 5 Flags
72
N
New Image
61
S
Super Spa & Nails
58
M
Mila Nail Bar
50
Mila Nail Bar
50
H
Hair Kingdom Beauty
47
A
Algiers Discount Food Store
44
R
Royal Fashions LLC
41
C
CrossFit Reborn
40
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