Trends · data through September 2026

Beauty Stores in Wisconsin

Iceflower tracks 145 stores from 49 beauty store chains in Wisconsin. Ulta Beauty grew fastest over the last year, ahead of SalonCentric and Sally Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
49
Tracked stores
145
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ulta Beauty and SalonCentric sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ulta Beauty - +0.3%
2 SalonCentric - +0.1%
3 Sally Beauty - -1.2%
4 CosmoProf - -2.3%
5 Cosmo Beauty - -17.2%
  • Ulta Beauty
  • Sally Beauty
  • CosmoProf
  • Value Beauty
  • SalonCentric
  • Cosmo Beauty
  • Beauty Palace
  • Other tracked chains

Store footprint

Store map

145 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 98 of the 145 stores (68%); 41 of the 49 tracked chains have a single store here. 2% of the tracked health & beauty stores here are beauty stores, against 3% across the United States.

  • Ulta Beauty (23)
  • Sally Beauty (34)
  • CosmoProf (26)
  • Value Beauty (2)
  • SalonCentric (11)
  • Cosmo Beauty (4)
  • Beauty Palace (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Sally Beauty 34
  • 2 CosmoProf 26
  • 3 Ulta Beauty 23
  • 4 SalonCentric 11
  • 5 Cosmo Beauty 4
  • 6 Bluemercury 2
  • 7 Exquisite Threading 2
  • 8 Value Beauty 2
  • 9 Spring Nail Supply 1
  • 10 Black Beauty Beauty Supply 1
  • 11 Beauty Palace 1
  • 12 Crown beauty supply 1
  • 13 Perfume Hut 1
  • 14 Pursenality 1
  • 15 NGU Beauty Supply 1
  • 16 Nana's Apothecary 1
  • 17 Balance Bath & Body 1
  • 18 Exhale Salon 1
  • 19 Hair Zone 1
  • 20 Hair Experience 1
  • 21 The Sage Apothecary 1
  • 22 Intrigue Fashions & Beauty Supply 1
  • 23 Magnolia Soap & Bath Co. - Mequon 1
  • 24 Cream City Soap Company 1
  • 25 Mix Cosmetiques 1
  • 26 Alpine Soap Company 1
  • 27 Serenity Soap Works 1
  • 28 Verified Health & Beauty 1
  • 29 7 Mile Discount Beauty Supply 1
  • 30 Lux Beauty Supply 1
  • 31 Beauty City 1
  • 32 D&E Nail Supply 1
  • 33 La Peinado 1
  • 34 EZ Nail Supply 1
  • 35 Victoria Beauty Supply 1
  • 36 Uptown Beauty & Variety 1
  • 37 Capitol Beauty 1
  • 38 Jet Beauty Supply 1
  • 39 J Beauty 1
  • 40 Lee Beauty Supply 1
  • 41 BC Barber Supply 1
  • 42 Beauty Max 1
  • 43 Sunny Nail Supply 1
  • 44 Alternative Edge 1
  • 45 Salon 147 1
  • 46 Divine Melanin Beauty Supply 1
  • 47 Splash Soap Company 1
  • 48 Blossom Studio 1
  • 49 Bath & Body Fusion 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.