Trends · data through August 2026

Beauty Stores in California

Iceflower tracks 680 stores from 96 beauty stores chains in California. Lush grew fastest over the last year, ahead of Pink Beauty Supply and Bath & Body Works.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
96
Tracked stores
680
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lush and Pink Beauty Supply sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lush logo Lush ▲1 +9.9%
2 P Pink Beauty Supply - +4.8%
3 B Bath & Body Works logo Bath & Body Works - +1.2%
4 U Ulta Beauty logo Ulta Beauty - +0.2%
5 S SEPHORA logo SEPHORA - +0.2%
6 E Ebony Beauty Supply - -0.7%
7 S Sally Beauty logo Sally Beauty - -1.1%
8 C CosmoProf logo CosmoProf - -4.5%
9 C CDC Beauty Supply - -4.7%
10 S Shibuyala ▼1 -17.0%
11 S SalonCentric logo SalonCentric - -17.1%
12 M MAC Cosmetics logo MAC Cosmetics - -25.5%
  • Ulta Beauty
  • SEPHORA
  • Bath & Body Works
  • Sally Beauty
  • CosmoProf
  • SalonCentric
  • MAC Cosmetics
  • Other tracked chains

Store footprint

Store map

680 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (173)
  • SEPHORA (77)
  • Bath & Body Works (158)
  • Sally Beauty (112)
  • CosmoProf (28)
  • SalonCentric (18)
  • MAC Cosmetics (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 U Ulta Beauty logo Ulta Beauty 173
  • 2 B Bath & Body Works logo Bath & Body Works 158
  • 3 S Sally Beauty logo Sally Beauty 112
  • 4 S SEPHORA logo SEPHORA 77
  • 5 C CosmoProf logo CosmoProf 28
  • 6 S SalonCentric logo SalonCentric 18
  • 7 M MAC Cosmetics logo MAC Cosmetics 5
  • 8 C CDC Beauty Supply 4
  • 9 L Lush logo Lush 4
  • 10 E Ebony Beauty Supply 3
  • 11 P Pink Beauty Supply 3
  • 12 S Shibuyala 3
  • 13 T Takashima 2
  • 14 D Diamond Beauty Supply 2
  • 15 B Bobo's Beauty Supply 2
  • 16 B Beauty Supply Warehouse 2
  • 17 P Palace Beauty 2
  • 18 K King's Wigs & Beauty Supply 2
  • 19 G Genesis Beauty Supply 2
  • 20 W Wow Beauty Supply 2
  • 21 N Nature Republic 1
  • 22 S Sunnies Beauty Supply 1
  • 23 S She Beauty Supply 1
  • 24 H Hairway 2 Heaven 1
  • 25 C Chris Beauty Supply 1
  • 26 H Harmony Beauty Supply 1
  • 27 K Kut N Beauty 1
  • 28 B Bliss 1
  • 29 B Beauty Icon 1
  • 30 R RS Body Oil logo RS Body Oil 1
  • 31 E Empire Beauty Supply 1
  • 32 H Hair Style Beauty Supply 1
  • 33 Y Young's Wigs 1
  • 34 M Make Asobi 1
  • 35 S Sustain LA 1
  • 36 C City Nails Beauty Supplies 1
  • 37 B Beauty Collection 1
  • 38 A Absolutely Beautiful Hair Beauty Supply 1
  • 39 O Olive Beauty Supply 1
  • 40 B Beauty World 1
  • 41 R Rodeo Beauty Supply 1
  • 42 S Sunny Beauty Supply 1
  • 43 S South LA Beauty & Barber Supplies 1
  • 44 J Joyce Beauty Supply 1
  • 45 B Black Diamond Beauty Supply 1
  • 46 C CDC Beauty Supply & Wigs 1
  • 47 Q Queens Beauty Supply Inc 1
  • 48 B Beauty Connections 1
  • 49 S Star Beauty Supply 1
  • 50 A Angel Beauty 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.