Metro by metro
The leading beauty store chains in every California metro area
Tracked beauty store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Ulta Beauty leads in all 15 metro areas with enough data. Against their share in California as a whole, Ulta Beauty stands out in 6 metro areas, CosmoProf in 6 metro areas, and Sally Beauty in 3 metro areas.
By tracked consumer spend, Q4 2025–Q3 2026
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Ulta Beauty
Relative #1 in 6 metro areas
Los Angeles, CA 0.9× · Sacramento, CA 1.1× · San Jose, CA 1.1× · Oxnard, CA 1.2× · Fresno, CA 1.2× · Santa Maria, CA 1.3×
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CosmoProf
Relative #1 in 6 metro areas
San Francisco, CA 1.3× · Stockton-Lodi, CA 1.8× · Modesto, CA 1.9× · Vallejo, CA 1.1× · Santa Rosa-Petaluma, CA 1.6× · Visalia, CA 2.3×
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Sally Beauty
Relative #1 in 3 metro areas
Riverside, CA 1.1× · San Diego, CA 1.1× · Bakersfield-Delano, CA 1.5×
Not enough tracked stores: Chico, CA · El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Napa, CA · Redding, CA · Salinas, CA · San Luis Obispo, CA · Santa Cruz-Watsonville, CA · Yuba City, CA
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Ulta Beauty
#1 in all 15 metro areas
Not enough tracked stores: Chico, CA · El Centro, CA · Hanford-Corcoran, CA · Merced, CA · Napa, CA · Redding, CA · Salinas, CA · San Luis Obispo, CA · Santa Cruz-Watsonville, CA · Yuba City, CA
A metro area shows a ranking once it has at least 2 tracked beauty store chains and 10 tracked stores. Relative to California compares a chain's share of the metro area's spend with its share in California as a whole. It ranks the 7 biggest chains in California and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of California is light gray. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked beauty store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Luxury Perfumes and Bluemercury sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Luxury Perfumes | - | +15.3% |
| 2 | Bluemercury | ▲1 | +15.2% |
| 3 | Diamond Beauty Supply | - | +13.6% |
| 4 | Pink Beauty Supply | - | +9.8% |
| 5 | Ebony Beauty Supply | ▲1 | +4.4% |
| 6 | Ulta Beauty | - | +3.8% |
| 7 | SalonCentric | - | +3.6% |
| 8 | James Beauty Supply | - | +2.6% |
| 9 | Sally Beauty | - | -1.1% |
| 10 | CosmoProf | - | -1.2% |
| 11 | Beauty Supply Warehouse | ▼1 | -1.8% |
| 12 | Shibuyala | - | -3.0% |
| 13 | Kut N Beauty | - | -7.5% |
| 14 | Beauty World | - | -8.8% |
| 15 | CDC Beauty Supply | ▼1 | -9.0% |
- Ulta Beauty
- Sally Beauty
- CosmoProf
- SalonCentric
- Bluemercury
- Bobo's Beauty Supply
- CDC Beauty Supply
- Other tracked chains
Store footprint
Store map
1,198 tracked store locations in California. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 757 of the 1,198 stores (63%); 318 of the 362 tracked chains have a single store here. 4% of the tracked health & beauty stores here are beauty stores, against 3% across the United States.
- Ulta Beauty (185)
- Sally Beauty (276)
- CosmoProf (161)
- SalonCentric (109)
- Bluemercury (26)
- Bobo's Beauty Supply (2)
- CDC Beauty Supply (5)
- Other tracked chains
Top tracked chains by store count
- 1 Sally Beauty 276
- 2 Ulta Beauty 185
- 3 CosmoProf 161
- 4 SalonCentric 109
- 5 Bluemercury 26
- 6 Planet Beauty 20
- 7 Ebony Beauty Supply 7
- 8 Kut N Beauty 6
- 9 CDC Beauty Supply 5
- 10 Luxury Perfumes 5
- 11 Palace Beauty 4
- 12 Beauty Supply Warehouse 4
- 13 Wow Beauty Supply 4
- 14 Angel Beauty Supply 3
- 15 Pink Beauty Supply 3
- 16 James Beauty Supply 3
- 17 Shibuyala 3
- 18 Diamond Beauty Supply 3
- 19 Beauty World 3
- 20 The Detox Market 2
- 21 Joy Beauty Supply 2
- 22 Bobo's Beauty Supply 2
- 23 Joyce's Beauty Supply 2
- 24 Star Beauty 2
- 25 Genesis Beauty Supply 2
- 26 Queens Beauty Supply 2
- 27 Tgif Beauty Supply 2
- 28 Beauty 4U 2
- 29 Black Diamond Beauty Supply 2
- 30 King's Beauty Supply 2
- 31 Takashima 2
- 32 Beauty Supply 2
- 33 King's Wigs & Beauty Supply 2
- 34 Beauty Plus 2
- 35 Cosmetic World 2
- 36 Fantasy Beauty Spa 2
- 37 Ultra Perfumes 2
- 38 Hair Plus Beauty Supply 2
- 39 FaceGym 2
- 40 Beauty Club 2
- 41 Indira Imports 1
- 42 Cllam Supply 1
- 43 Rodeo Beauty Supply 1
- 44 Alum Rock Beauty Supply 1
- 45 Linda's Beauty Supply 1
- 46 Princess Beauty Supply 1
- 47 Lavish Aromatherapy 1
- 48 Aesop Larchmont 1
- 49 Juliet Beauty Supply 1
- 50 Daren Perfume 1
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