Trends · data through September 2026

Beauty Stores in Virginia

Iceflower tracks 299 stores from 132 beauty store chains in Virginia. Ulta Beauty grew fastest over the last year, ahead of Beauty Town and SalonCentric.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
132
Tracked stores
299
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ulta Beauty and Beauty Town sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ulta Beauty - +3.1%
2 Beauty Town - +0.9%
3 SalonCentric - +0.4%
4 Sally Beauty - -3.0%
5 CosmoProf - -4.8%
6 Beauty Zone - -7.4%
7 Bluemercury - -7.6%
8 Beauty Max - -8.1%
  • Ulta Beauty
  • Sally Beauty
  • CosmoProf
  • Beauty Town
  • SalonCentric
  • Beauty Outlet
  • Beauty 4U
  • Other tracked chains

Store footprint

Store map

299 tracked store locations in Virginia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 159 of the 299 stores (53%); 118 of the 132 tracked chains have a single store here. 2% of the tracked health & beauty stores here are beauty stores, against 3% across the United States.

  • Ulta Beauty (37)
  • Sally Beauty (67)
  • CosmoProf (32)
  • Beauty Town (4)
  • SalonCentric (14)
  • Beauty Outlet (1)
  • Beauty 4U (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Sally Beauty 67
  • 2 Ulta Beauty 37
  • 3 CosmoProf 32
  • 4 SalonCentric 14
  • 5 Bluemercury 9
  • 6 Beauty Town 4
  • 7 Beauty Max 3
  • 8 Beauty Zone 3
  • 9 Best Beauty 2
  • 10 Beauty World 2
  • 11 K C Beauty Mart 2
  • 12 Beauty Plus 2
  • 13 Hair Zone 2
  • 14 Super Beauty 2
  • 15 Ms. Hairstyling 1
  • 16 Wana's Beauty Supply 1
  • 17 Dime Nail Supply 1
  • 18 Herbetarian 1
  • 19 Premier Nail Supply 1
  • 20 Cutting Edge Dermatology 1
  • 21 Your Essentials 1
  • 22 ab beauty supply llc 1
  • 23 TruLoyalty Beauty Supply 1
  • 24 Richmond Nail Supply 1
  • 25 Beauty Supply 1
  • 26 Beauty House 1
  • 27 Arielle Shoshana 1
  • 28 Transformations By Tara 1
  • 29 Sugar and Spruce 1
  • 30 Pink Beauty Supply 1
  • 31 Nine Mile Beauty 1
  • 32 Beauty Discounters 1
  • 33 Smoothie Skincare and Co 1
  • 34 Nur Perfumes 1
  • 35 Renee Beauty Supplies 1
  • 36 Style Plus 1
  • 37 Bens Beauty Supply 1
  • 38 Sahvah Beauty 1
  • 39 Michelle's Wigs & More 1
  • 40 French and European Perfume 1
  • 41 Mule Hell Trading Co. 1
  • 42 Penamang Beauty Supply 1
  • 43 Elite Nail Supply 1
  • 44 Venus Wholesale Nail & Beauty Supply 1
  • 45 Sweet Ambience 1
  • 46 Mienne Beauty Supply 1
  • 47 KX Beauty 1
  • 48 Empire Beauty Supply 1
  • 49 Beauty For Life LLC 1
  • 50 Shark City Naturals 1

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