Trends · data through August 2026

Beauty Stores in Virginia

Iceflower tracks 280 stores from 83 beauty stores chains in Virginia. Buff City Soap grew fastest over the last year, ahead of Ulta Beauty and L'OCCITANE en Provence.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
83
Tracked stores
280
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Buff City Soap and Ulta Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Buff City Soap logo Buff City Soap - +13.3%
2 U Ulta Beauty logo Ulta Beauty - +3.5%
3 L L'OCCITANE en Provence logo L'OCCITANE en Provence - +2.9%
4 C CosmoProf logo CosmoProf - +2.7%
5 B Bath & Body Works logo Bath & Body Works - -2.2%
6 S Sally Beauty logo Sally Beauty - -2.8%
7 S SalonCentric logo SalonCentric - -7.1%
8 T The Cosmetics Company Store - -7.1%
9 S SEPHORA logo SEPHORA - -12.4%
10 B Bluemercury logo Bluemercury - -14.7%
  • Ulta Beauty
  • Bath & Body Works
  • SEPHORA
  • Sally Beauty
  • CosmoProf
  • Beauty Town
  • SalonCentric
  • Other tracked chains

Store footprint

Store map

280 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (37)
  • Bath & Body Works (54)
  • SEPHORA (15)
  • Sally Beauty (45)
  • CosmoProf (23)
  • Beauty Town (4)
  • SalonCentric (8)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Bath & Body Works logo Bath & Body Works 54
  • 2 S Sally Beauty logo Sally Beauty 45
  • 3 U Ulta Beauty logo Ulta Beauty 37
  • 4 C CosmoProf logo CosmoProf 23
  • 5 S SEPHORA logo SEPHORA 15
  • 6 S SalonCentric logo SalonCentric 8
  • 7 B Buff City Soap logo Buff City Soap 6
  • 8 B Beauty Town 4
  • 9 L L'OCCITANE en Provence logo L'OCCITANE en Provence 4
  • 10 T The Cosmetics Company Store 3
  • 11 B Bluemercury logo Bluemercury 3
  • 12 P Perfume Palace 2
  • 13 C Charlotte Tilbury logo Charlotte Tilbury 2
  • 14 B Best Beauty 2
  • 15 B Beauty World 2
  • 16 B Beauty Max 2
  • 17 P Perfumes 4U logo Perfumes 4U 2
  • 18 H Honey Nail Supply 1
  • 19 K Kiehl's logo Kiehl's 1
  • 20 N New York Salon 1
  • 21 B Beauty City 1
  • 22 B Besfren Beauty 1
  • 23 R Robious Hair 1
  • 24 D Dream Beauty Supply 1
  • 25 M Melrose Hair and Beauty 1
  • 26 M Mamie's Apothecary 1
  • 27 G Grace Beauty Supply 1
  • 28 I Illusions Hair Salon 1
  • 29 Z Zynda Apothecary 1
  • 30 E EZ Beauty 1
  • 31 Q Queen Beauty 1
  • 32 S Suns Beauty 1
  • 33 U US Maxim Nail Supply Outlet 1
  • 34 N Nur Perfumes 1
  • 35 B Beauty & Fashion 1
  • 36 B Bens Beauty Supply 1
  • 37 M Michelle's Wigs & More 1
  • 38 A Angel Beauty 1
  • 39 A Authority Barber & Beauty Supply logo Authority Barber & Beauty Supply 1
  • 40 J Jackie's Beauty Supply 1
  • 41 B Beauty Empire 1
  • 42 B Beauty Spot 1
  • 43 Q Queens Green Dispensary 1
  • 44 A Avon logo Avon 1
  • 45 N Nu Beauty Supply 1
  • 46 H Hair Zone 1
  • 47 P Penamang Beauty Supply 1
  • 48 L Love Beauty Supply 1
  • 49 D Dime Nail Supply 1
  • 50 T The Face Shop 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.