Trends · data through September 2026

Beauty Stores in New York

Iceflower tracks 392 stores from 190 beauty store chains in New York. Sally Beauty grew fastest over the last year, ahead of Virgin Hair Outlet and Hair World.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
190
Tracked stores
392
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sally Beauty and Virgin Hair Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sally Beauty - +4.1%
2 Virgin Hair Outlet ▲2 +2.1%
3 Hair World - +1.9%
4 SalonCentric - +0.9%
5 Ulta Beauty - +0.2%
6 CosmoProf - -1.4%
7 Urban Beauty - -6.0%
8 A&A Beauty Supply - -8.3%
9 Feel Beauty Supply - -10.4%
10 Bluemercury - -30.0%
11 New York ▼2 -37.6%
  • Ulta Beauty
  • CosmoProf
  • Sally Beauty
  • BSW Beauty
  • A&A Beauty Supply
  • Hair World
  • BSW Beauty Supply
  • Other tracked chains

Store footprint

Store map

392 tracked store locations in New York. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 179 of the 392 stores (46%); 168 of the 190 tracked chains have a single store here. 3% of the tracked health & beauty stores here are beauty stores, the same share as across the United States.

  • Ulta Beauty (63)
  • CosmoProf (31)
  • Sally Beauty (68)
  • BSW Beauty (1)
  • A&A Beauty Supply (4)
  • Hair World (3)
  • BSW Beauty Supply (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 Sally Beauty 68
  • 2 Ulta Beauty 63
  • 3 CosmoProf 31
  • 4 Bluemercury 12
  • 5 New York 5
  • 6 Feel Beauty Supply 5
  • 7 A&A Beauty Supply 4
  • 8 Virgin Hair Outlet 4
  • 9 SalonCentric 3
  • 10 Urban Beauty 3
  • 11 Olfactory NYC 3
  • 12 Hair World 3
  • 13 A and A Beauty Supply 2
  • 14 A&A Beauty Supply and Salon Design 2
  • 15 Honey Cosmetics 2
  • 16 L'oreal USA 2
  • 17 Hair Que 2
  • 18 Nature Republic 2
  • 19 Allure 2
  • 20 Hair Town Beauty Supply 2
  • 21 BSW Beauty Supply 2
  • 22 Star Beauty Supply 2
  • 23 BSW Beauty 1
  • 24 Michelle Beauty Supply 1
  • 25 Beauty Plus 1
  • 26 Hope Beauty Supply 1
  • 27 Genesis Beauty Supply 1
  • 28 Beauty Essence 1
  • 29 Sage and Company 1
  • 30 Scentbird 1
  • 31 Fantacia Beauty Supply 1
  • 32 Best Buy Beauty Supplies 1
  • 33 Sunset Beauty Supplies Inc. 1
  • 34 The SoapBox 1
  • 35 Hair Galleria 1
  • 36 Beauty Castle 1
  • 37 New Color Beauty Supply 1
  • 38 Starbox Beauty Supply 1
  • 39 Beauty Supply of New York 1
  • 40 CoCo Beauty Supply 1
  • 41 Bobbi Brown Cosmetics 1
  • 42 Raisa Beauty Supply 1
  • 43 RSA Fragrance 1
  • 44 Miss A Beauty Supply 1
  • 45 Shibuyala 1
  • 46 Bay Beauty Supply 1
  • 47 Hi Beauty Supply 1
  • 48 NYDC Beauty Supply Inc 1
  • 49 Glam Beauty Supply 1
  • 50 Foxx Beauty Supply 1

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