Growth
Beauty Empire against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Empire's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
-0.6% |
| 2 |
B
Bath & Body Works
|
-2.2% |
| 3 |
S
SEPHORA
|
-0.6% |
| 4 |
S
Sally Beauty
|
-4.5% |
| 5 |
C
CosmoProf
|
-2.3% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +4.2% |
| 8 |
B
Buff City Soap
|
-2.3% |
| 9 |
M
MAC Cosmetics
|
-5.1% |
| 10 | B Beauty Depot | +12.2% |
| 19 | B Beauty Empire | +6.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Beauty Empire locations across 5 US states.
Customer overlap
Who shops at Beauty Empire
Tracked chains Beauty Empire customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Watkins & Watkins
100
F
Fashion House
98
C
CC Beauty Supply
94
U
Uptown Beauty
91
R
Ross Rod Shop
78
A
Al G's Liquor Store
75
J
Jolla Bella Beauty Supply
75
C
CirclesX
74
Q
Quotes
73
T
The Hair Gallery
71
More trends