Growth
Beauty Empire against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Empire's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
| 17 | Beauty Empire | +0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Beauty Empire locations across 5 US states. Texas, Georgia, and Illinois hold 93% of them.
Customer overlap
Who shops at Beauty Empire
Tracked chains Beauty Empire customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Uptown Beauty
100
CC Beauty Supply
98
Fashion House
96
The Hair Gallery
88
Quotes
78
Jolla Bella Beauty Supply
74
Al G's Liquor Store
71
Glitters and Gems Beauty Empire
71
Frenchy's Chicken
70
Farmer's Fresh Meat
70
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