Trends · data through September 2026

Beauty Stores in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 400 stores from 205 beauty store chains in New York-Newark-Jersey City, NY-NJ. Virgin Hair Outlet grew fastest over the last year, ahead of Ulta Beauty and Beauty Castle.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
205
Tracked stores
400
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Virgin Hair Outlet and Ulta Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Virgin Hair Outlet - +8.7%
2 Ulta Beauty - +1.8%
3 Beauty Castle - +1.3%
4 Sally Beauty - -0.6%
5 Feel Beauty Supply - -10.3%
6 CosmoProf - -11.3%
7 Beauty Plus - -13.1%
8 Bluemercury - -21.3%
9 New York - -35.9%
  • Ulta Beauty
  • SalonCentric
  • Sally Beauty
  • Bluemercury
  • Feel Beauty Supply
  • AZMERE USA
  • Royal Beauty Supply
  • Other tracked chains

Store footprint

Store map

400 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 172 of the 400 stores (43%); 186 of the 205 tracked chains have a single store here. 3% of the tracked health & beauty stores here are beauty stores, the same share as across New York.

  • Ulta Beauty (70)
  • SalonCentric (20)
  • Sally Beauty (47)
  • Bluemercury (24)
  • Feel Beauty Supply (6)
  • AZMERE USA (1)
  • Royal Beauty Supply (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Ulta Beauty 70
  • 2 Sally Beauty 47
  • 3 Bluemercury 24
  • 4 SalonCentric 20
  • 5 CosmoProf 11
  • 6 Feel Beauty Supply 6
  • 7 Virgin Hair Outlet 5
  • 8 L'oreal USA 4
  • 9 New York 4
  • 10 Olfactory NYC 3
  • 11 Beauty Plus 3
  • 12 Beauty Castle 3
  • 13 Liberty Perfume 2
  • 14 Urban Beauty 2
  • 15 Hair Town Beauty Supply 2
  • 16 Nature Republic 2
  • 17 Perfuroma 2
  • 18 Parfum Europa 2
  • 19 Honey Cosmetics 2
  • 20 Peach and Lily 1
  • 21 Cosmo Beauty 1
  • 22 Madam Glam 1
  • 23 Elegant 1
  • 24 Taz Aroma 1
  • 25 Hello Skin Beauty Care 1
  • 26 Angelina Nail Supply 1
  • 27 The Misk Shoppe 1
  • 28 LJ Beauty Nails Supply 1
  • 29 Herbal by Nature 1
  • 30 Kosette Beauty Market 1
  • 31 New Village Nail 1
  • 32 Mambo Beauty Supply 1
  • 33 Barbie Beauty Supply 1
  • 34 Beauty Essence 1
  • 35 Genesis Beauty Supply 1
  • 36 Hope Beauty Supply 1
  • 37 Michelle Beauty Supply 1
  • 38 Hackensack Beauty Supply 1
  • 39 Scentbird 1
  • 40 Fantacia Beauty Supply 1
  • 41 Best Buy Beauty Supplies 1
  • 42 Pretty beauty supply 1
  • 43 Solana Beauty Supply 1
  • 44 Beauty Palace 1
  • 45 Fragrance King 1
  • 46 Beauty Market Place 1
  • 47 Kjamila Care 1
  • 48 Sukoshi Mart 1
  • 49 Londontown 1
  • 50 Simple Beauty Supply 1

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