Trends · data through September 2026

Beauty Stores in New Jersey

Iceflower tracks 242 stores from 102 beauty store chains in New Jersey. Sally Beauty grew fastest over the last year, ahead of Bluemercury and Ulta Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
102
Tracked stores
242
Consumer panel
130M+

Metro by metro

The leading beauty store chains in every New Jersey metro area

Tracked beauty store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Ulta Beauty leads in all 4 metro areas with enough data. Against their share in New Jersey as a whole, SalonCentric stands out in 1 metro area, Sally Beauty in 1 metro area.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: Allentown, PA (NJ part) · Vineland, NJ

No ranked chain with 5% of the metro area's spend and 3 stores there: Atlantic City-Hammonton, NJ · Trenton-Princeton, NJ

Not enough tracked stores: Allentown, PA (NJ part) · Vineland, NJ

A metro area shows a ranking once it has at least 2 tracked beauty store chains and 10 tracked stores. Relative to New Jersey compares a chain's share of the metro area's spend with its share in New Jersey as a whole. It ranks the 7 biggest chains in New Jersey and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of New Jersey is light gray. A metro area crossing the state line counts only its stores in New Jersey. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sally Beauty and Bluemercury sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sally Beauty - +8.8%
2 Bluemercury - -1.8%
3 Ulta Beauty - -1.9%
4 CosmoProf - -2.6%
5 Perfuroma - -6.1%
6 A Place On Earth - -19.5%
  • Ulta Beauty
  • SalonCentric
  • Sally Beauty
  • Bluemercury
  • CosmoProf
  • CoCo Beauty Supply
  • Hamilton Beauty Supply
  • Other tracked chains

Store footprint

Store map

242 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 135 of the 242 stores (56%); 90 of the 102 tracked chains have a single store here. 2% of the tracked health & beauty stores here are beauty stores, against 3% across the United States.

  • Ulta Beauty (48)
  • SalonCentric (23)
  • Sally Beauty (36)
  • Bluemercury (15)
  • CosmoProf (13)
  • CoCo Beauty Supply (2)
  • Hamilton Beauty Supply (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Ulta Beauty 48
  • 2 Sally Beauty 36
  • 3 SalonCentric 23
  • 4 Bluemercury 15
  • 5 CosmoProf 13
  • 6 Perfuroma 4
  • 7 A Place On Earth 3
  • 8 CoCo Beauty Supply 2
  • 9 Beauty Castle 2
  • 10 L'oreal USA 2
  • 11 Kim's Beauty Supply 2
  • 12 Beauty Plus 2
  • 13 4M Beauty Supply 1
  • 14 Long Branch Beauty Supply 1
  • 15 Dennis Perfumes 1
  • 16 Point Wellness 1
  • 17 LELAS Perfume 1
  • 18 Beauty Market Place 1
  • 19 Kjamila Care 1
  • 20 Irvington Barber & Salon Supply 1
  • 21 Beauty Mart 1
  • 22 Liberty Perfume 1
  • 23 Red Velvet Beauty 1
  • 24 No 1 Nail Salon 1
  • 25 Canela Beauty Supply 1
  • 26 Rainbow Nail & Supply 1
  • 27 Steve De Luca's Salon 1
  • 28 L'Oreal 1
  • 29 Camden Beauty Supply 1
  • 30 Beauty World 1
  • 31 Parfum Europa 1
  • 32 Elshadai Beauty Products 1
  • 33 Anns Beauty Supply 1
  • 34 Plainfield Beauty Supply 1
  • 35 P S Beauty Mart 1
  • 36 Hackensack Beauty Supply 1
  • 37 Greenwood Beauty Supply 1
  • 38 Victoria Beauty Supply 1
  • 39 Right Hair Beauty Supply 1
  • 40 Market St Beauty Supply 1
  • 41 305 Beauty Co 1
  • 42 The Botanica Boutique 1
  • 43 The Beauty Store and Salon 1
  • 44 Sehar Beauty Supply 1
  • 45 FragranceRackShop 1
  • 46 J. Bleu Beauty 1
  • 47 IrisTree 1
  • 48 Beauty at the Beach 1
  • 49 Beaute Supply Badhy's 1
  • 50 Norlandy Beauty Salon 1

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