Growth
Bluemercury against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bluemercury's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
167 tracked Bluemercury locations across 27 US states and DC. California, New Jersey, and Florida hold 33% of them.
Tracked stores by state
- California 26
- New Jersey 15
- Florida 14
- Illinois 12
- New York 12
- Texas 10
- Virginia 9
- Connecticut 8
- Massachusetts 8
- Maryland 7
- District of Columbia 6
- Pennsylvania 6
- Georgia 4
- North Carolina 4
- South Carolina 4
- Arizona 3
- Washington 3
- Indiana 2
- Minnesota 2
- Ohio 2
- Oregon 2
- Wisconsin 2
- Kansas 1
- Louisiana 1
- Michigan 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Bluemercury
Tracked chains Bluemercury customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Walter Stewart's Market
100
Darien Sport Shop
95
J.McLaughlin
57
Bergdorf Goodman
52
GDC Home
49
Citarella
47
Valentina
46
Equinox
44
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