Growth
Bluemercury against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bluemercury's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
-0.6% |
| 2 |
B
Bath & Body Works
|
-2.2% |
| 3 |
S
SEPHORA
|
-0.6% |
| 4 |
S
Sally Beauty
|
-4.5% |
| 5 |
C
CosmoProf
|
-2.3% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +4.2% |
| 8 |
B
Buff City Soap
|
-2.3% |
| 9 |
M
MAC Cosmetics
|
-5.1% |
| 10 | B Beauty Depot | +12.2% |
| 27 |
B
Bluemercury
|
-18.9% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Bluemercury locations across 10 US states and DC.
Tracked stores by state
- Virginia 3
- North Carolina 2
- New Jersey 2
- Pennsylvania 2
- District of Columbia 1
- Florida 1
- Illinois 1
- Maryland 1
- New York 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Bluemercury
Tracked chains Bluemercury customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walter Stewart's Market
100
D
Darien Sport Shop
84
J
J.McLaughlin
47
G
GDC Home
43
B
Bergdorf Goodman
42
Bergdorf Goodman
42
Z
Zitomer
42
C
Citarella
42
Citarella
42
W
Woo Skincare & Cosmetics
38
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