Growth
Beauty & Beyond against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty & Beyond's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
| 12 | Beauty & Beyond | -1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Beauty & Beyond locations across 8 US states. Alabama, Georgia, and Louisiana hold 75% of them.
Customer overlap
Who shops at Beauty & Beyond
Tracked chains Beauty & Beyond customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Wind Creek Casino
100
Alabama ABC Fine Wine & Spirits
55
Montgomery County Probate
54
Payless tobacco & bevrage
54
Mammoth Beauty Supply
48
Boujee Nails & Spa
46
Tobacco N Beverage Outlet
46
Dixie Electric Cooperative
45
Master Nails
43
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