Growth
Hair Zone against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hair Zone's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
| 73 | Hair Zone | +6.0% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Hair Zone locations across 10 US states. South Carolina, Louisiana, and Virginia hold 50% of them.
Customer overlap
Who shops at Hair Zone
Tracked chains Hair Zone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Allendale IGA
100
Bear Library
87
Barnwell IGA
75
Williston IGA
73
Palm Pantry 11
71
Lucky Gas
69
Hair World Too
63
New Image
63
Hair And Beauty Depot
62
Rainbow Mart
56
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