Trends · data through September 2026

Beauty Stores in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 88 stores from 24 beauty store chains in Boston-Cambridge-Newton, MA-NH. CosmoProf grew fastest over the last year, ahead of Ulta Beauty and Sally Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
24
Tracked stores
88
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. CosmoProf and Ulta Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 CosmoProf - +3.0%
2 Ulta Beauty - +0.4%
3 Sally Beauty - -6.6%
4 Bluemercury - -7.6%
5 SalonCentric - -11.4%
  • Ulta Beauty
  • Sally Beauty
  • Bluemercury
  • Macy's Beauty at South Shore Plaza
  • CosmoProf
  • SalonCentric
  • BSW Beauty
  • Other tracked chains

Store footprint

Store map

88 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 68 of the 88 stores (77%); 18 of the 24 tracked chains have a single store here. 2% of the tracked health & beauty stores here are beauty stores, against 3% across Massachusetts.

  • Ulta Beauty (19)
  • Sally Beauty (26)
  • Bluemercury (8)
  • Macy's Beauty at South Shore Plaza (1)
  • CosmoProf (9)
  • SalonCentric (6)
  • BSW Beauty (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Sally Beauty 26
  • 2 Ulta Beauty 19
  • 3 CosmoProf 9
  • 4 Bluemercury 8
  • 5 SalonCentric 6
  • 6 Vecina Beauty Supply 2
  • 7 Jacqueline Mariposa 1
  • 8 Evolution Beauty Supply Salon 1
  • 9 Mass Nails Supply 1
  • 10 Beautess Beauty Supply 1
  • 11 Franklin International Beauty Store 1
  • 12 Josee's Beauty Supply 1
  • 13 Kelly Nails Supply 2 1
  • 14 Kiki Beauty Supply 1
  • 15 Beauty and Main 1
  • 16 Designer Perfumes 1
  • 17 Bellaviso Salon & Spa 1
  • 18 Lash L'Amour 1
  • 19 K-Beauty & Hair 1
  • 20 Buff City Soap Salem | Tuscan Village 1
  • 21 Clarins Factory Store 1
  • 22 Colonial Drug 1
  • 23 BSW Beauty 1
  • 24 Macy's Beauty at South Shore Plaza 1

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