Growth
Beauty Town against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Town's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
| 14 | Beauty Town | +9.1% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Beauty Town locations across 16 US states. Virginia, Alabama, and Georgia hold 35% of them.
Tracked stores by state
- Virginia 4
- Alabama 2
- Georgia 2
- Mississippi 2
- Pennsylvania 2
- Florida 1
- Indiana 1
- Louisiana 1
- Maryland 1
- Michigan 1
- North Carolina 1
- New York 1
- Ohio 1
- Oklahoma 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Beauty Town
Tracked chains Beauty Town customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Oasis Beauty Supply
100
Super Beauty
97
Custom Nails Spa
84
Charles Beauty Supply
84
J&J Liquor
67
Beauty 4U
66
Charles County Government
65
Angelos Liquors
64
Crab Boat Seafood Bar
62
MK Master Nails Spa
62
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