Growth
Beauty Depot against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Depot's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Beauty Depot locations across 8 US states. Florida, Georgia, and North Carolina hold 68% of them.
Tracked stores by state
- Florida 11
- Georgia 4
- North Carolina 4
- Mississippi 3
- Tennessee 3
- Arkansas 1
- Illinois 1
- Ohio 1
Customer overlap
Who shops at Beauty Depot
Tracked chains Beauty Depot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Rowe's IGA Supermarket
100
Adasa Latin Market
74
Avi Nail Spa
51
Rowe's Supermarket
48
CoCo Beauty Supply
45
Ritzy Nail Spa
42
Cajun Crab Hut
39
Jax Fish Shrimp and Chicken
39
Elevation Lounge
39
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