Growth
Beauty Plus against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Plus's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
| 66 | Beauty Plus | -6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Beauty Plus locations across 19 US states. Texas, California, and Illinois hold 25% of them.
Tracked stores by state
- Texas 3
- California 2
- Illinois 2
- Michigan 2
- New Jersey 2
- Pennsylvania 2
- South Carolina 2
- Virginia 2
- Connecticut 1
- Delaware 1
- Florida 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- New York 1
- Ohio 1
- West Virginia 1
Customer overlap
Who shops at Beauty Plus
Tracked chains Beauty Plus customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dk Wigs And Beauty
100
Norm's Discount Liquor
62
Crazy Wig and Beauty
57
Super Wings & Philly
45
Superlo Foods
44
DeSoto County
41
Number 1 Beauty Supply
30
Desoto County Tax Collector
29
Prime Time Food Store
29
Danny's Hair & Beauty Supply
26
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