Growth
Beauty Max against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty Max's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
| 20 | Beauty Max | -7.9% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Beauty Max locations across 11 US states. Florida, Maryland, and Virginia hold 55% of them.
Customer overlap
Who shops at Beauty Max
Tracked chains Beauty Max customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Giorgio's Beauty Supply Warehouse
100
Archer Beauty Supply
85
Southeast Gator Liquor
67
Ebenezer International Market
57
Chesapeake Utilities
55
State Wine & Liquor
55
Seafood Dock
53
Ward's Supermarket
51
Nelia African Market
51
Wow Beauty Supply
44
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