Growth
Beauty 4U against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beauty 4U's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ulta Beauty | +1.7% |
| 2 | Sally Beauty | -1.4% |
| 3 | CosmoProf | -4.6% |
| 4 | SalonCentric | +4.2% |
| 5 | Beauty Master | +15.1% |
| 6 | Super Beauty | -4.3% |
| 7 | Beauty 4U | -6.0% |
| 8 | Bluemercury | -3.8% |
| 9 | Beauty Depot | -3.0% |
| 10 | Armstrong McCall | +18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Beauty 4U locations across 8 US states. Maryland, California, and Georgia hold 72% of them.
Customer overlap
Who shops at Beauty 4U
Tracked chains Beauty 4U customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Super Beauty
100
Giant Food
83
Captain White Seafood City
69
Beauty Town
52
The Village Nail Bar II
50
LAX Wine and Spirits
50
Jasper's
49
Nadine's Hair Braiding
48
Hair Saga Md
44
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