Metro by metro
The leading beauty store chains in every Georgia metro area
Tracked beauty store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Ulta Beauty leads in 7 metro areas, Beauty Depot in 1 metro area. Against their share in Georgia as a whole, Ulta Beauty stands out in 1 metro area, Sally Beauty in 1 metro area.
By tracked consumer spend, Q4 2025–Q3 2026
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Ulta Beauty
Relative #1 in Atlanta, GA, 0.9× its share in Georgia
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Sally Beauty
Relative #1 in Columbus, GA-AL (GA part), 1.3× its share in Georgia
Not enough tracked stores: Brunswick-St. Simons, GA · Chattanooga, TN-GA (GA part) · Dalton, GA · Gainesville, GA · Hinesville, GA · Rome, GA · Valdosta, GA
No ranked chain with 5% of the metro area's spend and 3 stores there: Albany, GA · Athens-Clarke County, GA · Augusta, GA (GA part) · Macon-Bibb County, GA · Savannah, GA · Warner Robins, GA
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Ulta Beauty
#1 in 7 metro areas
Atlanta, GA · Savannah, GA · Augusta, GA (GA part) · Macon-Bibb County, GA · Columbus, GA-AL (GA part) · Warner Robins, GA · Athens-Clarke County, GA
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Beauty Depot
#1 in Albany, GA
Not enough tracked stores: Brunswick-St. Simons, GA · Chattanooga, TN-GA (GA part) · Dalton, GA · Gainesville, GA · Hinesville, GA · Rome, GA · Valdosta, GA
A metro area shows a ranking once it has at least 2 tracked beauty store chains and 10 tracked stores. Relative to Georgia compares a chain's share of the metro area's spend with its share in Georgia as a whole. It ranks the 7 biggest chains in Georgia and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Georgia is light gray. A metro area crossing the state line counts only its stores in Georgia. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked beauty store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Beauty Mart and Beauty Master sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Beauty Mart | - | +7.1% |
| 2 | Beauty Master | - | +6.4% |
| 3 | Ulta Beauty | - | +6.1% |
| 4 | Beauty Exchange Beauty Supply | - | +3.3% |
| 5 | Beauty Depot | ▲1 | +3.0% |
| 6 | 5 Star Beauty | ▲1 | +1.9% |
| 7 | Angie's Beauty Supply | - | -0.5% |
| 8 | Sally Beauty | - | -2.2% |
| 9 | SalonCentric | - | -3.1% |
| 10 | Beauty & Beyond | - | -4.3% |
| 11 | US Beauty Mart | - | -4.7% |
| 12 | Top Beauty Supply | - | -6.7% |
| 13 | CosmoProf | - | -7.5% |
| 14 | Beauty Queen 98¢ Store | - | -8.8% |
| 15 | Essence Beauty Supply | - | -9.9% |
- Ulta Beauty
- Beauty Master
- Sally Beauty
- SalonCentric
- Angie's Beauty Supply
- US Beauty Mart
- CosmoProf
- Other tracked chains
Store footprint
Store map
538 tracked store locations in Georgia. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 212 of the 538 stores (39%); 237 of the 272 tracked chains have a single store here. 4% of the tracked health & beauty stores here are beauty stores, against 3% across the United States.
- Ulta Beauty (47)
- Beauty Master (8)
- Sally Beauty (96)
- SalonCentric (27)
- Angie's Beauty Supply (6)
- US Beauty Mart (6)
- CosmoProf (34)
- Other tracked chains
Top tracked chains by store count
- 1 Sally Beauty 96
- 2 Ulta Beauty 47
- 3 CosmoProf 34
- 4 SalonCentric 27
- 5 Beauty Master 8
- 6 Angie's Beauty Supply 6
- 7 US Beauty Mart 6
- 8 Beauty & Beyond 5
- 9 Top Beauty Supply 5
- 10 5 Star Beauty 5
- 11 Beauty Depot 4
- 12 Bluemercury 4
- 13 Essence Beauty Supply 3
- 14 Beauty Queen 98¢ Store 3
- 15 Beauty Mart 3
- 16 Golden Beauty Supply 3
- 17 Sun Beauty Supply 3
- 18 Beauty Exchange Beauty Supply 3
- 19 Beauty Supply 3
- 20 Beauty Mecca 3
- 21 Apple Beauty Supply 2
- 22 Sky Beauty Supply 2
- 23 Sooni and Tommi 2
- 24 Star Beauty Supply 2
- 25 Lee Beauty Supply 2
- 26 Beauty Empire 2
- 27 Beauty 7 Mart 2
- 28 Joy Joy Beauty Supply 2
- 29 Beauty Town 2
- 30 Hair Global Augusta 2
- 31 Chapel Beauty 2
- 32 Beauty Island 2
- 33 Sunny Beauty Supply 2
- 34 C&C Beauty & Beyond 2
- 35 K Beauty Supply 2
- 36 The Look By Joi 1
- 37 StyleCode Beauty Supply 1
- 38 Naya Beauty 1
- 39 Hello Beauty Queen 1
- 40 Beautyville 1
- 41 Top Beauty 1
- 42 Beauty Queen 98 Cents Store 1
- 43 Perfume Jewels 1
- 44 Hairland Beauty Supply 1
- 45 Paris Laundry 1
- 46 Beauty Magic 1
- 47 Avon at Pat's Place 1
- 48 King Beauty Supply 1
- 49 Victory Beauty Supply 1
- 50 My Supply Guy 1
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