Trends · data through September 2026

National Parks in the United States

Iceflower tracks 201 stores from 151 national park chains in the United States. Joshua Tree National Park grew fastest over the last year, ahead of Zion National Park and Everglades.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
151
Tracked stores
201
Consumer panel
130M+

Growth ranking

Fastest-growing tracked national park chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Joshua Tree National Park and Zion National Park sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Joshua Tree National Park - +7.4%
2 Zion National Park - +3.6%
3 Everglades - +0.2%
4 Rocky Mountain National Park - -0.2%
5 Acadia National Park - -8.2%
6 Haleakala National Park - -10.6%
7 Death Valley National Park - -11.9%
8 Shenandoah National Park - -24.8%
9 Grand Canyon National Park - -32.3%
  • Zion National Park
  • Smithsonian National Zoological Park
  • Everglades
  • Yosemite National Park
  • Grand Canyon Conservancy
  • Shenandoah National Park
  • Grand Canyon National Park
  • Other tracked chains

Store footprint

Store map

201 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 29 of the 201 stores (14%); 126 of the 151 tracked chains have a single store here.

  • Zion National Park (3)
  • Smithsonian National Zoological Park (2)
  • Everglades (6)
  • Yosemite National Park (2)
  • Grand Canyon Conservancy (1)
  • Shenandoah National Park (3)
  • Grand Canyon National Park (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 Everglades 6
  • 2 Grand Canyon 6
  • 3 Joshua Tree National Park 6
  • 4 USDA Forest Service 6
  • 5 Grand Canyon National Park 5
  • 6 Zion National Park 3
  • 7 Death Valley National Park 3
  • 8 Shenandoah National Park 3
  • 9 Rocky Mountain National Park 3
  • 10 Acadia National Park 3
  • 11 Haleakala National Park 3
  • 12 Zion 2
  • 13 Tamiami Trail 2
  • 14 Hawaii Volcanoes National Park 2
  • 15 Point Reyes National Seashore 2
  • 16 North Cascades National Park 2
  • 17 Petrified Forest National Park 2
  • 18 Theodore Roosevelt National Park 2
  • 19 Yellowstone National Park 2
  • 20 Thunder Island 2
  • 21 Bryce Canyon National Park 2
  • 22 Muir Woods National Monument 2
  • 23 Mount Rainier National Park 2
  • 24 Smithsonian National Zoological Park 2
  • 25 Yosemite National Park 2
  • 26 Honeymoon Island State Park 1
  • 27 Ocmulgee Mounds National Historical Park 1
  • 28 Badlands S.D. 1
  • 29 Kings Canyon 1
  • 30 Cumberland Gap National Historical Park 1
  • 31 Grand Tetons 1
  • 32 Home of Franklin D. Roosevelt National Historic Site 1
  • 33 Redwoods National Park 1
  • 34 Grand Canyon Conservancy 1
  • 35 River Raisin National Battlefield Park 1
  • 36 Isle Royale National Park 1
  • 37 Sand To Snow National Monument 1
  • 38 Red Rock Canyon Adventure Park 1
  • 39 Dayton Aviation Heritage National Historical Park 1
  • 40 Texas City Prairie Preserve 1
  • 41 Great Basin National Park 1
  • 42 Grand Teton National Park 1
  • 43 Timpanogos Cave National Monument 1
  • 44 Denali National Park & Preserve 1
  • 45 Bryce Canyon Country 1
  • 46 Indian Cove Joshua Tree NP 1
  • 47 Presidio National Park 1
  • 48 Sunrift Gorge 1
  • 49 Great Sand Dunes National Park & Preserve 1
  • 50 Death Valley Ca 1

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