Trends · data through August 2026

Leisure & Travel trends in Hawaii

Iceflower tracks 316 stores from 290 leisure & travel chains in Hawaii. Regal grew fastest over the last year, ahead of Marriott and Hawaiian Airlines.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
290
Tracked stores
316
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Regal and Marriott sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Regal logo Regal ▲1 +4.8%
2 M Marriott logo Marriott - +3.8%
3 H Hawaiian Airlines logo Hawaiian Airlines - -7.7%
4 C Consolidated Theatres Ward with TITAN LUXE logo Consolidated Theatres Ward with TITAN LUXE ▲1 -12.8%
5 C Courtyard by Marriott logo Courtyard by Marriott ▼2 -28.0%
  • Hotel
  • Golf Course
  • Park
  • Historic Site
  • Recreational Location
  • Entertainment Location
  • Movie Theater
  • Other categories

Store footprint

Store map

316 tracked store locations in Hawaii, colored by category.

  • Hotel (81)
  • Golf Course (27)
  • Park (24)
  • Historic Site (23)
  • Recreational Location (22)
  • Entertainment Location (17)
  • Movie Theater (16)
  • Other categories

Top tracked chains by store count

  • 1 H Hawaiian Airlines logo Hawaiian Airlines 6
  • 2 F Fun Factory 5
  • 3 C Consolidated Theatres Ward with TITAN LUXE logo Consolidated Theatres Ward with TITAN LUXE 5
  • 4 R Regal logo Regal 4
  • 5 C Courtyard by Marriott logo Courtyard by Marriott 4
  • 6 M Marriott logo Marriott 3
  • 7 H Hilton Grand Vacations logo Hilton Grand Vacations 2
  • 8 H Hilton logo Hilton 2
  • 9 S Sheraton logo Sheraton 2
  • 10 S Spectrum logo Spectrum 2
  • 11 E Embassy Suites by Hilton logo Embassy Suites by Hilton 2
  • 12 M Maui Beach Hotel 1
  • 13 U USS Arizona Memorial 1
  • 14 A Andaz Maui At Wailea Resort 1
  • 15 E Ewa Concourse 1
  • 16 H Honolulu Museum of Art 1
  • 17 A Ala Moana Hotel 1
  • 18 T The Westin Princeville Ocean Resort Villas 1
  • 19 H Hawaii Volcano House 1
  • 20 H Hilo International Airport 1
  • 21 W West Loch Golf Course 1
  • 22 S Shoreline Hotel Waikiki 1
  • 23 P Pacific Marina Inn 1
  • 24 E Ewa Villages Golf Course 1
  • 25 N Neal S. Blaisdell Center 1
  • 26 P Pearl Harbor Aviation Museum 1
  • 27 P Pali Golf Course 1
  • 28 O Olomana Golf Links 1
  • 29 H Hawaii Volcanoes National Park 1
  • 30 M Mililani terrace 1
  • 31 L Luau at Royal Lahaina Resort 1
  • 32 H Hawaii Theatre 1
  • 33 H Hawaii Kai Golf Course 1
  • 34 R Romer Waikiki 1
  • 35 K KBXtreme 1
  • 36 P Pearl at Kalauao 1
  • 37 T The Modern Pool 1
  • 38 W Wailea Beach Resort - Marriott 1
  • 39 B Banyans Hawaii 1
  • 40 T Tilt Pearlridge 1
  • 41 I Island Glassworks 1
  • 42 A Animal Quarantine 1
  • 43 O Ocean Vodka Organic Farm and Distillery 1
  • 44 T Ted Makalena Golf Course 1
  • 45 U USS Bowfin Submarine Museum & Park 1
  • 46 L Lahaina Plantation Days Museum 1
  • 47 H Hawaiian Villa Rentals 1
  • 48 K Keiki Republic 1
  • 49 R Romer House Waikiki 1
  • 50 K Kapolei Beach 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.