Trends · data through September 2026

Leisure & Travel trends in New Mexico

Iceflower tracks 1,067 stores from 863 leisure & travel chains in New Mexico. Holiday Inn Express & Suites grew fastest over the last year, ahead of Elks Lodge and Days Inn.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
863
Tracked stores
1,067
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Elks Lodge sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Holiday Inn Express & Suites ▲5 +18.2%
2 Elks Lodge ▲1 +8.3%
3 Days Inn ▲3 +8.1%
4 American Legion ▲3 +7.7%
5 Holiday Inn Express ▲4 +5.2%
6 Best Western ▲3 +1.9%
7 Fairfield Inn & Suites ▼1 -2.4%
8 Fraternal Order of Eagles - -3.3%
9 GameStop - -7.2%
10 Ski Santa Fe ▼1 -11.9%
11 SpringHill Suites - -12.5%
12 Hilton Garden Inn ▲1 -14.9%
13 Red Roof ▲2 -16.5%
14 Choice Hotels - -19.2%
15 Courtyard by Marriott ▼3 -19.4%

Store footprint

Store map

1,067 tracked store locations in New Mexico, colored by category. The top 5 chains by store count run 99 of the 1,067 stores (9%); 807 of the 863 tracked chains have a single store here. 4% of the tracked leisure & travel stores here are parks, against 7% across the United States.

Top tracked chains by store count

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