Growth
American Legion against its category
The biggest tracked US social club chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Legion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | American Legion | +5.2% |
| 2 | Elks Lodge | -2.7% |
| 3 | Fraternal Order of Eagles | -10.5% |
| 4 | Moose Lodge | +5.6% |
| 5 | Loyal Order of Moose | -6.8% |
| 6 | Canteen Service of Northern California | +5.2% |
| 7 | Fleet Reserve Club of Annapolis | -19.4% |
| 8 | Germania Society | -8.1% |
| 9 | New London Senior Center | - |
| 10 | Valley Caps | - |
Share of tracked category spend, indexed
Store footprint
Store map
888 tracked American Legion locations across 48 US states and DC. Indiana, Florida, and California hold 22% of them.
Tracked stores by state
- Indiana 67
- Florida 66
- California 61
- Texas 58
- New York 56
- Pennsylvania 46
- Maryland 45
- Ohio 43
- Michigan 41
- Illinois 38
- Minnesota 34
- Georgia 31
- Arizona 30
- Kentucky 19
- Wisconsin 17
- Colorado 15
- Connecticut 15
- Alabama 14
- North Carolina 14
- Virginia 14
- Massachusetts 11
- Oregon 11
- Missouri 10
- Iowa 9
- Kansas 9
- New Jersey 9
- New Mexico 9
- Washington 9
- South Carolina 8
- Tennessee 7
- West Virginia 7
- Maine 6
- Alaska 5
- Delaware 5
- Idaho 5
- Montana 5
- Nebraska 5
- Oklahoma 5
- Wyoming 5
- Louisiana 4
- Mississippi 4
- New Hampshire 3
- Nevada 3
- Utah 3
- North Dakota 2
- South Dakota 2
- Arkansas 1
- District of Columbia 1
- Vermont 1
Customer overlap
Who shops at American Legion
Tracked chains American Legion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
VFW
100
McKim's IGA
77
SUNY Oswego
60
Fallon NAS Commissary
57
Cub
51
Coborn's
38
Moose Lodge
35
On The Fly
32
More trends