Growth
American Legion against its category
The biggest tracked US social or community services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Legion's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Circles of Love | -23.7% |
| 2 |
A
American Legion
|
+3.9% |
| 3 |
H
Habitat for Humanity
|
+5.9% |
| 4 | T Twin Bridges Rotary Club | - |
| 5 | B Bethel Park Senior Living | -5.2% |
| 6 | N New River YMCA | - |
| 7 | C Charles Town Now | - |
| 8 |
A
American Red Cross
|
-29.0% |
| 9 | N Naval Academy Club | -1.4% |
| 10 |
F
Fraternal Order of Eagles
|
-30.2% |
Share of tracked category spend, indexed
Store footprint
Store map
187 tracked American Legion locations across 36 US states.
Tracked stores by state
- Maryland 17
- California 15
- Indiana 14
- Texas 14
- Florida 13
- Ohio 12
- Pennsylvania 12
- Michigan 9
- New York 9
- Virginia 9
- Georgia 7
- Kentucky 7
- Alabama 6
- Iowa 5
- Arizona 4
- North Carolina 4
- Illinois 3
- South Carolina 3
- Wisconsin 3
- Delaware 2
- Louisiana 2
- Mississippi 2
- New Jersey 2
- Colorado 1
- Idaho 1
- Kansas 1
- Massachusetts 1
- Montana 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- Oregon 1
- Tennessee 1
- Utah 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at American Legion
Tracked chains American Legion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fallon NAS Commissary
74
G
GIANT Fuel
56
N
Nick's of Clinton
52
Nick's of Clinton
52
A
Andrews AFB Commissary
37
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