Trends · data through September 2026

Leisure & Travel trends in Michigan

Iceflower tracks 4,297 stores from 3,546 leisure & travel chains in Michigan. Disc Replay grew fastest over the last year, ahead of Holiday Inn Express & Suites and Candlewood Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,546
Tracked stores
4,297
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Disc Replay and Holiday Inn Express & Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Disc Replay ▲4 +19.6%
2 Holiday Inn Express & Suites - +16.0%
3 Candlewood Suites ▲1 +12.1%
4 Kids Empire ▲1 +10.5%
5 Red Roof ▲5 +9.2%
6 Fraternal Order of Eagles ▲3 +8.7%
7 Staybridge Suites - +8.7%
8 SpringHill Suites ▲1 +8.3%
9 TownePlace Suites ▲1 +7.6%
10 Range USA ▲2 +6.3%
11 Phoenix Theatres ▲4 +5.7%
12 Radisson ▲5 +4.3%
13 GQT Movies ▲4 +4.2%
14 Marriott - +2.9%
15 Americas Best Value Inn - +2.8%

Store footprint

Store map

4,297 tracked store locations in Michigan, colored by category. The top 5 chains by store count run 273 of the 4,297 stores (6%); 3,392 of the 3,546 tracked chains have a single store here. 13% of the tracked leisure & travel stores here are golf courses, against 7% across the United States.

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