Trends · data through August 2026

Leisure & Travel trends in Michigan

Iceflower tracks 1,429 stores from 1,292 leisure & travel chains in Michigan. TownePlace Suites grew fastest over the last year, ahead of DoubleTree by Hilton and SpringHill Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,292
Tracked stores
1,429
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. TownePlace Suites and DoubleTree by Hilton sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T TownePlace Suites logo TownePlace Suites ▲1 +13.8%
2 D DoubleTree by Hilton logo DoubleTree by Hilton ▲2 +12.4%
3 S SpringHill Suites logo SpringHill Suites ▲2 +12.2%
4 U Urban Air Trampoline and Adventure Park logo Urban Air Trampoline and Adventure Park ▲3 +10.5%
5 C Celebration Cinema logo Celebration Cinema - +10.1%
6 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲1 +3.6%
7 H Hilton Garden Inn logo Hilton Garden Inn - +3.1%
8 R Range USA logo Range USA ▲1 +1.8%
9 H Hampton Inn & Suites logo Hampton Inn & Suites - -1.0%
10 C Courtyard by Marriott logo Courtyard by Marriott ▼1 -2.8%
11 P Phoenix Theatres logo Phoenix Theatres - -7.2%
12 H Holiday Inn logo Holiday Inn - -9.5%
13 C Choice Hotels logo Choice Hotels - -9.7%
14 H Hampton by Hilton logo Hampton by Hilton ▼1 -10.8%
15 Z Zap Zone logo Zap Zone - -11.6%

Store footprint

Store map

1,429 tracked store locations in Michigan, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.