State by state
The leading motel chains in every state
Tracked motel chains ranked by consumer spend in each state, Q4 2025–Q3 2026. Super 8 leads in 15 states, Red Roof in 14 states, and Motel 6 in 13 states. 6 chains lead at least one state. Against their share in the US as a whole, Super 8 stands out in 18 states, Red Roof in 14 states, and Motel 6 in 9 states.
By tracked consumer spend, Q4 2025–Q3 2026
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Super 8
Relative #1 in 18 states
South Dakota 4.9×, Montana 3.7×, Missouri 3×, Nebraska 2.9×, Iowa 2.2×, Wyoming 2.2×, Arkansas 2×, Kansas 1.9×, Wisconsin 1.9×, Oklahoma 1.7×, Colorado 1.5×, Louisiana 1.5×, Idaho 1.4×, Illinois 1.4×, Indiana 1.4×, Utah 1.3×, West Virginia 1.3×, Minnesota 1.1×
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Red Roof
Relative #1 in 14 states
Delaware 2.4×, Massachusetts 2.2×, Kentucky 2.1×, Alabama 1.9×, Ohio 1.8×, Pennsylvania 1.8×, Tennessee 1.8×, Virginia 1.8×, Maryland 1.7×, Michigan 1.7×, New York 1.6×, North Carolina 1.3×, Florida 1.1×, Georgia 1.1×
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Motel 6
Relative #1 in 9 states
California 1.9×, Oregon 1.8×, Connecticut 1.6×, New Mexico 1.6×, Texas 1.6×, Arizona 1.4×, Mississippi 1.4×, Washington 1.4×, Nevada 0.8×
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Red Carpet Inn
Relative #1 in New Jersey, 9.5× its share in the US
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Knights Inn
Relative #1 in South Carolina, 7.3× its share in the US
Not enough tracked stores: Alaska, District of Columbia, Hawaii, North Dakota, Rhode Island, Vermont
No ranked chain with 5% of the state's spend and 3 stores there: Maine, New Hampshire
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Super 8
#1 in 15 states
Arkansas, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Missouri, Montana, Nebraska, Oklahoma, South Dakota, West Virginia, Wisconsin, Wyoming
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Red Roof
#1 in 14 states
Alabama, Delaware, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia
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Motel 6
#1 in 13 states
Arizona, California, Connecticut, Florida, Georgia, Louisiana, Minnesota, Mississippi, New Mexico, Oregon, Texas, Utah, Washington
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Excalibur
#1 in Nevada
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Atlantic Motel
#1 in New Hampshire
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Bar Harbor Motel
#1 in Maine
Not enough tracked stores: Alaska, District of Columbia, Hawaii, North Dakota, Rhode Island, Vermont
A state shows a ranking once it has at least 2 tracked motel chains and 10 tracked stores. Relative to the US compares a chain's share of the state's spend with its share in the US as a whole. It ranks the 7 biggest chains in the US and the chains that lead a state by spend, wherever a chain has at least 5% of the state's spend and 3 stores there. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked motel chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Star Motel and Fairview Inn sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Star Motel | ▲1 | +10.3% |
| 2 | Fairview Inn | ▲2 | +8.2% |
| 3 | Atlantic Motel | ▲2 | +7.4% |
| 4 | Royal Inn Motel | - | +1.9% |
| 5 | Red Carpet Inn | - | -0.0% |
| 6 | Knights Inn | - | -0.2% |
| 7 | El Rancho Motel | - | -0.5% |
| 8 | Motel 6 | - | -0.8% |
| 9 | Budget Inn | - | -0.8% |
| 10 | Super 8 | - | -3.0% |
| 11 | Red Roof | - | -3.7% |
| 12 | Palace Inn | ▲3 | -5.6% |
| 13 | Deluxe Inn | - | -7.3% |
| 14 | Western Motel | ▲1 | -9.3% |
| 15 | Travelers Inn | ▲2 | -9.4% |
- Motel 6
- Red Roof
- Super 8
- Budget Inn
- Red Carpet Inn
- Excalibur
- Knights Inn
- Other tracked chains
Store footprint
Store map
3,973 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 2,332 of the 3,973 stores (59%); 1,083 of the 1,214 tracked chains have a single store here.
- Motel 6 (820)
- Red Roof (588)
- Super 8 (798)
- Budget Inn (81)
- Red Carpet Inn (45)
- Excalibur (1)
- Knights Inn (39)
- Other tracked chains
Top tracked chains by store count
- 1 Motel 6 820
- 2 Super 8 798
- 3 Red Roof 588
- 4 Budget Inn 81
- 5 Red Carpet Inn 45
- 6 Knights Inn 39
- 7 Economy Inn 33
- 8 Relax Inn 27
- 9 Royal Inn 25
- 10 Executive Inn 22
- 11 American Inn 18
- 12 Travel Inn 17
- 13 Budget Host Inn 15
- 14 Deluxe Inn 14
- 15 Kings Inn 14
- 16 Travelers Inn 10
- 17 Palace Inn 10
- 18 Southern Inn 9
- 19 Sunshine Inn 9
- 20 Royal Inn Motel 8
- 21 Holiday Motel 8
- 22 Fairview Inn 7
- 23 El Rancho Motel 7
- 24 Western Motel 7
- 25 Sunrise Motel 6
- 26 Budget Lodge 5
- 27 Sands Motel 5
- 28 Springfield Inn 5
- 29 Driftwood Motel 4
- 30 American Motel 4
- 31 Masters Inn 4
- 32 Sunshine Motel 4
- 33 Star Motel 3
- 34 Siesta Motel 3
- 35 Motel West 3
- 36 Wyndham Hotels & Resorts 3
- 37 Viking Motel 3
- 38 Shamrock Motel 3
- 39 Colony Inn 3
- 40 Sierra Inn 3
- 41 Riverview Motel 3
- 42 Sunflower Inn 3
- 43 Atlantic Motel 3
- 44 Safari Inn 3
- 45 Gold Country Inn 2
- 46 Heights House Hotel 2
- 47 Monticello Inn 2
- 48 Anchorage Motel 2
- 49 Apple Valley Inn 2
- 50 Main Street Motel 2
More trends