Trends · data through September 2026

Leisure & Travel trends in Utah

Iceflower tracks 1,606 stores from 1,311 leisure & travel chains in Utah. Megaplex Theatres grew fastest over the last year, ahead of Holiday Inn Express and GameStop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,311
Tracked stores
1,606
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Megaplex Theatres and Holiday Inn Express sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Megaplex Theatres - +14.2%
2 Holiday Inn Express ▲2 +12.8%
3 GameStop - +11.4%
4 Red Cliffs Lodge Zion ▲4 +11.0%
5 Residence Inn ▲2 +10.6%
6 Cinemark - +8.6%
7 Fraternal Order of Eagles - +7.3%
8 Fat Cats - +7.0%
9 Hampton Inn & Suites ▲2 +4.5%
10 Zion National Park - +4.1%
11 Classic Fun Center - +2.8%
12 All Star Bowling and Entertainment ▲1 +2.3%
13 Elks Lodge - +0.6%
14 Super 8 ▲2 +0.5%
15 Best Western Plus - +0.4%

Store footprint

Store map

1,606 tracked store locations in Utah, colored by category. The top 5 chains by store count run 99 of the 1,606 stores (6%); 1,217 of the 1,311 tracked chains have a single store here. 5% of the tracked leisure & travel stores here are entertainment locations, against 4% across the United States.

Top tracked chains by store count

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