Trends · data through August 2026

Zoos in the United States

Iceflower tracks 289 stores from 271 zoos chains in the United States. The Wilds grew fastest over the last year, ahead of Jacksonville Zoo and Botanical Gardens and San Diego Zoo.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
271
Tracked stores
289
Consumer panel
130M+

Growth ranking

Fastest-growing tracked zoos chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Wilds and Jacksonville Zoo and Botanical Gardens sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Wilds - +19.1%
2 J Jacksonville Zoo and Botanical Gardens logo Jacksonville Zoo and Botanical Gardens - -3.4%
3 S San Diego Zoo logo San Diego Zoo - -10.5%
  • Cincinnati Zoo
  • Toledo Zoo
  • Cincinnati Zoo & Botanical Garden
  • Louisville Zoo
  • Utah's Hogle Zoo
  • Philadelphia Zoo
  • Indianapolis Zoo
  • Other tracked chains

Store footprint

Store map

289 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Cincinnati Zoo (1)
  • Toledo Zoo (1)
  • Cincinnati Zoo & Botanical Garden (1)
  • Louisville Zoo (1)
  • Utah's Hogle Zoo (1)
  • Philadelphia Zoo (2)
  • Indianapolis Zoo (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Wilds 3
  • 2 S San Diego Zoo logo San Diego Zoo 3
  • 3 J Jacksonville Zoo and Botanical Gardens logo Jacksonville Zoo and Botanical Gardens 3
  • 4 A ABQ BioPark logo ABQ BioPark 2
  • 5 P Phoenix Zoo logo Phoenix Zoo 2
  • 6 Z Zoo Atlanta logo Zoo Atlanta 2
  • 7 G Green Meadows Petting Farm 2
  • 8 W Wild Animal Safari 2
  • 9 O Oklahoma City Zoo 2
  • 10 O Oregon Zoo logo Oregon Zoo 2
  • 11 C Central Florida Zoo 2
  • 12 N Nashville Zoo logo Nashville Zoo 2
  • 13 D Denver Zoo logo Denver Zoo 2
  • 14 I Indianapolis Zoo logo Indianapolis Zoo 2
  • 15 P Philadelphia Zoo logo Philadelphia Zoo 2
  • 16 R Rooster Cogburn Ostrich Farm 1
  • 17 T Texas Zoofari Park 1
  • 18 S San Francisco Zoo 1
  • 19 S Seneca Park Zoo 1
  • 20 L Lewis Adventure Farm & Zoo 1
  • 21 T Tulsa Zoo logo Tulsa Zoo 1
  • 22 T The Wild Animal Sanctuary 1
  • 23 C Cincinnati Zoo logo Cincinnati Zoo 1
  • 24 S Salisbury Zoo 1
  • 25 B Bear Country USA 1
  • 26 C Claws 'N' Paws Wild Animal Park 1
  • 27 U Utica Zoo logo Utica Zoo 1
  • 28 A Atlanta Safari Park 1
  • 29 T Twin Falls Zoological Center logo Twin Falls Zoological Center 1
  • 30 M Montgomery Zoo logo Montgomery Zoo 1
  • 31 A Animal Adventure Park 1
  • 32 S SeaQuest Utah 1
  • 33 T Turtle Back Zoo logo Turtle Back Zoo 1
  • 34 L Lehigh Valley Zoo logo Lehigh Valley Zoo 1
  • 35 T The Reptarium logo The Reptarium 1
  • 36 G Green House Mortgage 1
  • 37 L Leesburg Animal Park 1
  • 38 E El Paso Zoo logo El Paso Zoo 1
  • 39 C Caldwell Zoo 1
  • 40 C Chattanooga Zoo 1
  • 41 R Reid Park Zoo logo Reid Park Zoo 1
  • 42 R Rainforest Adventures 1
  • 43 W Wilstem logo Wilstem 1
  • 44 K Karen Beasley Sea Turtle Rescue and Rehabilitation Center 1
  • 45 R Reptile Gardens 1
  • 46 W Wildlife Safari 1
  • 47 S Smoky Mountain Deer Farm and Exotic Petting Zoo 1
  • 48 N Northwest Trek Wildlife Park 1
  • 49 M Miami Seaquarium 1
  • 50 N NC Zoo Society 1

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