Growth
Megaplex Theatres against its category
The biggest tracked US movie theater chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Megaplex Theatres's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cinemark | +3.3% |
| 2 | AMC Theatres | +2.1% |
| 3 | Regal | +1.8% |
| 4 | Marcus Theatres | - |
| 5 | Harkins Theatres | +2.7% |
| 6 | Alamo Drafthouse Cinema | -35.1% |
| 7 | Megaplex Theatres | +5.9% |
| 8 | Cinema Cafe | -2.5% |
| 9 | Studio Movie Grill | -5.5% |
| 10 | Star Cinema Grill | -3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Megaplex Theatres locations across 2 US states. Utah holds 94% of them.
Customer overlap
Who shops at Megaplex Theatres
Tracked chains Megaplex Theatres customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harmons
71
Maverik
69
Macey's
56
Lin's Market
50
Lee's Marketplace
46
Harmons Pharmacy
29
Costa Vida
28
Al's Sporting Goods
27
More trends