Growth
Hilton against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hilton's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
131 tracked Hilton locations across 30 US states and DC. Florida, Texas, and California hold 37% of them.
Tracked stores by state
- Florida 17
- Texas 17
- California 15
- New York 8
- Virginia 8
- Maryland 7
- Arizona 6
- Ohio 6
- North Carolina 5
- Georgia 4
- Missouri 4
- New Jersey 4
- Illinois 3
- Minnesota 3
- Hawaii 2
- Kentucky 2
- Louisiana 2
- Mississippi 2
- Pennsylvania 2
- South Carolina 2
- Tennessee 2
- Colorado 1
- District of Columbia 1
- Massachusetts 1
- Michigan 1
- Nebraska 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- Washington 1
Customer overlap
Who shops at Hilton
Tracked chains Hilton customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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