Trends · data through September 2026

Leisure & Travel trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 1,741 stores from 1,497 leisure & travel chains in San Francisco-Oakland-Fremont, CA. Residence Inn grew fastest over the last year, ahead of Holiday Inn and Embassy Suites by Hilton.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,497
Tracked stores
1,741
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Residence Inn and Holiday Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Residence Inn - +19.7%
2 Holiday Inn ▲1 +19.1%
3 Embassy Suites by Hilton ▲4 +17.7%
4 Cinemark ▲1 +16.9%
5 Travelodge - +16.6%
6 AC Hotel ▲1 +16.6%
7 SpringHill Suites ▲2 +16.6%
8 Century Theatres ▲1 +13.4%
9 Courtyard by Marriott - +11.1%
10 GameStop - +9.4%
11 Holiday Inn Express - +9.3%
12 DoubleTree by Hilton ▲2 +8.0%
13 Fairfield Inn & Suites - +4.5%
14 American Airlines ▲1 +2.4%
15 Marriott ▲1 +1.4%

Store footprint

Store map

1,741 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category. The top 5 chains by store count run 72 of the 1,741 stores (4%); 1,390 of the 1,497 tracked chains have a single store here. 10% of the tracked leisure & travel stores here are parks, against 8% across California.

Top tracked chains by store count

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