Growth
Red Roof against its category
The biggest tracked US motel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Red Roof's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Motel 6 | -0.8% |
| 2 | Red Roof | -3.7% |
| 3 | Super 8 | -3.0% |
| 4 | Budget Inn | -0.8% |
| 5 | Red Carpet Inn | -0.0% |
| 6 | Excalibur | +9.9% |
| 7 | Knights Inn | -0.2% |
| 8 | Royal Inn | - |
| 9 | Inn at Schofield Barracks | - |
| 10 | Economy Inn | -15.5% |
Share of tracked category spend, indexed
Store footprint
Store map
588 tracked Red Roof locations across 41 US states and DC. Texas, Ohio, and Georgia hold 24% of them.
Tracked stores by state
- Texas 51
- Ohio 48
- Georgia 45
- Virginia 35
- North Carolina 30
- Florida 29
- Pennsylvania 27
- Tennessee 27
- Kentucky 26
- Alabama 25
- Michigan 24
- New York 23
- Indiana 22
- South Carolina 22
- Illinois 20
- Maryland 16
- New Jersey 15
- California 13
- Louisiana 12
- Mississippi 10
- Missouri 8
- Massachusetts 7
- Arizona 6
- Colorado 6
- Connecticut 6
- West Virginia 6
- Arkansas 4
- Delaware 4
- New Mexico 3
- Washington 3
- Iowa 2
- Kansas 2
- North Dakota 2
- Alaska 1
- District of Columbia 1
- Minnesota 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Red Roof
Tracked chains Red Roof customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends