Trends · data through August 2026

Leisure & Travel trends in Florida

Iceflower tracks 3,422 stores from 2,692 leisure & travel chains in Florida. Universal Studios grew fastest over the last year, ahead of Delta Hotels and Aloft.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,692
Tracked stores
3,422
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Universal Studios and Delta Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Universal Studios logo Universal Studios ▲8 +14.9%
2 D Delta Hotels logo Delta Hotels ▲4 +12.4%
3 A Aloft logo Aloft ▲2 +11.4%
4 C Country Inn & Suites logo Country Inn & Suites ▲4 +11.4%
5 K K1 Speed logo K1 Speed ▲2 +11.3%
6 F Fairfield by Marriott logo Fairfield by Marriott ▲4 +3.9%
7 C Crowne Plaza logo Crowne Plaza ▲1 +2.5%
8 A Altitude Trampoline Park logo Altitude Trampoline Park ▲1 +1.6%
9 H Hilton logo Hilton - +1.0%
10 D Drury Hotels logo Drury Hotels - -1.7%
11 W Westgate Resorts logo Westgate Resorts ▲2 -2.4%
12 S Shoot Straight logo Shoot Straight ▲2 -2.7%
13 T TownePlace Suites logo TownePlace Suites ▲3 -3.0%
14 M Marriott logo Marriott ▲1 -3.2%
15 B Busch Gardens logo Busch Gardens ▲1 -3.4%

Store footprint

Store map

3,422 tracked store locations in Florida, colored by category.

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