Trends · data through September 2026

Leisure & Travel trends in Florida

Iceflower tracks 9,375 stores from 7,213 leisure & travel chains in Florida. Royal Caribbean grew fastest over the last year, ahead of Ripley's Believe It or Not! and Club Wyndham Grand Desert.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
7,213
Tracked stores
9,375
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Royal Caribbean and Ripley's Believe It or Not! sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Royal Caribbean ▲1 +18.9%
2 Ripley's Believe It or Not! ▲5 +18.2%
3 Club Wyndham Grand Desert ▲5 +17.8%
4 The Ritz-Carlton ▲6 +17.6%
5 American Legion ▲5 +17.6%
6 Touchstar Cinemas ▲4 +11.9%
7 Sheraton ▲6 +10.3%
8 Marriott ▲1 +8.7%
9 Drury Hotels ▲4 +8.0%
10 Hilton ▲1 +7.7%
11 TownePlace Suites ▲3 +7.4%
12 InTown Suites ▲2 +7.1%
13 Gulfstream Park ▲3 +6.7%
14 Wyndham ▲5 +6.5%
15 Universal Studios ▲2 +6.3%

Store footprint

Store map

9,375 tracked store locations in Florida, colored by category. The top 5 chains by store count run 538 of the 9,375 stores (6%); 6,798 of the 7,213 tracked chains have a single store here.

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