Trends · data through September 2026

Leisure & Travel trends in Massachusetts

Iceflower tracks 1,985 stores from 1,680 leisure & travel chains in Massachusetts. Choice Hotels grew fastest over the last year, ahead of AMC Theatres and Home2 Suites by Hilton.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,680
Tracked stores
1,985
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Choice Hotels and AMC Theatres sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Choice Hotels ▲3 +18.9%
2 AMC Theatres ▲3 +16.4%
3 Home2 Suites by Hilton ▲2 +13.5%
4 Ryan Family Amusements ▲2 +10.8%
5 AC Hotel ▲3 +6.3%
6 Holiday Inn Express ▲2 +5.0%
7 Steamship Authority ▲2 +0.5%
8 Residence Inn ▲1 +0.4%
9 Sheraton - -0.1%
10 Fairfield Inn & Suites ▲1 -2.1%
11 Extended Stay America - -3.2%
12 Hilton Garden Inn - -5.1%
13 La Quinta Inn & Suites - -5.5%
14 DoubleTree by Hilton - -5.6%
15 Courtyard by Marriott ▲2 -6.9%

Store footprint

Store map

1,985 tracked store locations in Massachusetts, colored by category. The top 5 chains by store count run 109 of the 1,985 stores (5%); 1,576 of the 1,680 tracked chains have a single store here. 9% of the tracked leisure & travel stores here are golf courses, against 7% across the United States.

Top tracked chains by store count

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