Growth
Bowlero against its category
The biggest tracked US family fun centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bowlero's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Sky Zone Trampoline Park | +0.1% |
| 2 | Urban Air Trampoline and Adventure Park | -10.1% |
| 3 | Bowlero | -8.2% |
| 4 | Kids Empire | +18.1% |
| 5 | Altitude Trampoline Park | +3.8% |
| 6 | Andretti Indoor Karting & Games | +9.7% |
| 7 | Lucky Strike | - |
| 8 | Spare Time | +1.9% |
| 9 | Pins Mechanical Co. | -0.5% |
| 10 | Fat Cats | +3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
196 tracked Bowlero locations across 30 US states. California, Florida, and Virginia hold 35% of them.
Tracked stores by state
- California 36
- Florida 18
- Virginia 15
- Illinois 14
- Texas 13
- Arizona 12
- Georgia 11
- Colorado 9
- North Carolina 9
- Maryland 7
- New Jersey 7
- New York 6
- Pennsylvania 6
- Alabama 5
- Minnesota 4
- Connecticut 3
- Missouri 3
- Ohio 3
- Massachusetts 2
- South Carolina 2
- Washington 2
- Delaware 1
- Iowa 1
- Idaho 1
- Kansas 1
- Louisiana 1
- Michigan 1
- New Mexico 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at Bowlero
Tracked chains Bowlero customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
AMF Bowling Co.
100
Bowl America
45
Lucky Strike
38
Port Hueneme Commissary
28
Port Hueneme City
23
Desert Diamond Casino
22
Fry's Fuel
21
Memphis Nsa Commissary
21
Jewel-Osco
20
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