Trends · data through August 2026

Swimming Pools in the United States

Iceflower tracks 322 stores from 303 swimming pools chains in the United States. Goldfish Swim School grew fastest over the last year, ahead of Aqua-Tots Swim School and Knickerbocker Pools & Spas.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
303
Tracked stores
322
Consumer panel
130M+

Growth ranking

Fastest-growing tracked swimming pools chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goldfish Swim School and Aqua-Tots Swim School sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goldfish Swim School logo Goldfish Swim School - -6.5%
2 A Aqua-Tots Swim School logo Aqua-Tots Swim School ▲1 -14.6%
3 K Knickerbocker Pools & Spas ▲1 -29.1%
4 B Big Blue Swim School logo Big Blue Swim School ▼2 -73.2%
  • Wynn Las Vegas
  • Peterson Aquatics Center
  • M Resort Spa Casino
  • Allied Gardens Pool
  • Silver Legacy Pool
  • Meridian Pool
  • Jeff Rouse Swim and Sport Center
  • Other tracked chains

Store footprint

Store map

322 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Wynn Las Vegas (1)
  • Peterson Aquatics Center (1)
  • M Resort Spa Casino (1)
  • Allied Gardens Pool (1)
  • Silver Legacy Pool (1)
  • Meridian Pool (1)
  • Jeff Rouse Swim and Sport Center (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Goldfish Swim School logo Goldfish Swim School 6
  • 2 K Knickerbocker Pools & Spas 5
  • 3 A Aqua-Tots Swim School logo Aqua-Tots Swim School 4
  • 4 B Big Blue Swim School logo Big Blue Swim School 3
  • 5 L Level Up 3
  • 6 W Warrior River 2
  • 7 H Hot tub 2
  • 8 S Strasburg Pool 2
  • 9 S Sparkle Pool & Spa logo Sparkle Pool & Spa 1
  • 10 M Madison Park Butterfield Pool 1
  • 11 B Barney Road Pool 1
  • 12 P Pukalani pool 1
  • 13 C Chardon City Pool 1
  • 14 F Fairfield Glade Community Center logo Fairfield Glade Community Center 1
  • 15 H Highlands Park Aquatic Center 1
  • 16 W Worthington Pools 1
  • 17 C Chestnut Hills Pool and Tennis 1
  • 18 P Park Newport Gym 1
  • 19 B Boiling Springs Pool 1
  • 20 V Valley Stream Swimming Pool 1
  • 21 C Clyde Aquatic Center 1
  • 22 W Wailana Pool 1
  • 23 C City of Baytown logo City of Baytown 1
  • 24 S South Williamsport Pool 1
  • 25 S Stingrays Swimming 1
  • 26 T The Swim Squad 1
  • 27 M Melbourne Pool 1
  • 28 E Exchange Swimming Pools 1
  • 29 R Rooftop Pool 1
  • 30 M Mohnton Pool 1
  • 31 S Surf 'n Swim 1
  • 32 C Country Club Pool 1
  • 33 A Alligator Steps Swim School 1
  • 34 L Lake Bluff Pool 1
  • 35 S Shelton Pool 1
  • 36 T Twin Falls City Pool 1
  • 37 B Burlington Community Aquatic Center 1
  • 38 T Tahoe Beach Retreat & Lodge 1
  • 39 B Broadwater Hot Springs and Fitness 1
  • 40 P Plainview Pool 1
  • 41 P Playland Pool 1
  • 42 J Jayzee's Pool Supplies 1
  • 43 G Green Valley Ranch Pool 1
  • 44 S Spring Ridge Pool 1
  • 45 W Windsor Pool 1
  • 46 W Winchester City Pool 1
  • 47 E Eagle Harbor Swim Park 1
  • 48 G Garces Memorial High School Swimming Pool 1
  • 49 B Bellagio Pool 1
  • 50 S Southeastern Indiana YMCA 1

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