Trends · data through September 2026

Swimming Pools in the United States

Iceflower tracks 1,323 stores from 1,228 swimming pool chains in the United States. Foss Swim School grew fastest over the last year, ahead of SafeSplash Swim School and Big Blue Swim School.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,228
Tracked stores
1,323
Consumer panel
130M+

Growth ranking

Fastest-growing tracked swimming pool chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Foss Swim School and SafeSplash Swim School sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Foss Swim School - +8.6%
2 SafeSplash Swim School ▲1 -2.4%
3 Big Blue Swim School - -30.5%
4 British Swim School ▼1 -33.0%
5 Emler Swim School - -76.1%
  • Wynn Las Vegas
  • M Resort Spa Casino
  • Foss Swim School
  • Silver Legacy Pool
  • Jeff Rouse Swim and Sport Center
  • Brown Deer Pond
  • Perdido Beach Resort
  • Other tracked chains

Store footprint

Store map

1,323 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 48 of the 1,323 stores (4%); 1,182 of the 1,228 tracked chains have a single store here.

  • Wynn Las Vegas (2)
  • M Resort Spa Casino (1)
  • Foss Swim School (3)
  • Silver Legacy Pool (1)
  • Jeff Rouse Swim and Sport Center (1)
  • Brown Deer Pond (1)
  • Perdido Beach Resort (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 British Swim School 13
  • 2 Big Blue Swim School 12
  • 3 Community Pool 10
  • 4 SafeSplash Swim School 9
  • 5 The Pool 4
  • 6 Foss Swim School 3
  • 7 Emler Swim School 3
  • 8 Fish Factory Swim School 2
  • 9 Leahi Swim School 2
  • 10 MSA Swim 2
  • 11 Main Pool 2
  • 12 Willow Oaks Pool 2
  • 13 Crystal Pools Inc 2
  • 14 Hillsboro 2
  • 15 Little Otter Swim School 2
  • 16 La Petite Baleen Swim Schools 2
  • 17 Drakes Creek 2
  • 18 Cove Point Pool 2
  • 19 Logan Aquatic Center 2
  • 20 Wynn Las Vegas 2
  • 21 Pool Bar 2
  • 22 Warrior River 2
  • 23 Tri-State Pools 2
  • 24 Aquaknot Pools 2
  • 25 SHARC 2
  • 26 Renaissance Sea World Pool 1
  • 27 Jayzee's Pool Supplies 1
  • 28 Highlands Park Aquatic Center 1
  • 29 Garces Memorial High School Swimming Pool 1
  • 30 St Clair Pool 1
  • 31 Omni Scottsdale Resort & Spa at Montelucia 1
  • 32 Beechwood Swim Club 1
  • 33 Smoke Rise Pool 1
  • 34 Cada Pools and Spas 1
  • 35 Hanscom AFB Pool 1
  • 36 University Park Pool 1
  • 37 Norbeck Grove 1
  • 38 Philipps Swim Club 1
  • 39 Normandy Swim and Tennis Club 1
  • 40 Marlboro Swimming Pool Supply 1
  • 41 Burlington Community Aquatic Center 1
  • 42 City of Baytown 1
  • 43 Westside Tennis Club Poolside 1
  • 44 Fort Thomas Swim Club 1
  • 45 Snohomish Aquatic Center 1
  • 46 Lone Star Pool 1
  • 47 Cincinnati Marlins 1
  • 48 Backyard Pool 1
  • 49 Aurora Swim Center 1
  • 50 The Fox Tower Pool 1

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