Trends · data through September 2026

Fairgrounds in the United States

Iceflower tracks 662 stores from 603 fairgrounds chains in the United States. Kids Quest grew fastest over the last year, ahead of Immersive Gamebox and Axe N Smash.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
603
Tracked stores
662
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fairgrounds chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kids Quest and Immersive Gamebox sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Kids Quest ▲1 -3.0%
2 Immersive Gamebox - -19.0%
3 Axe N Smash - -32.5%
4 Social Axe Throwing - -33.1%
5 Heber Hatchets ▼1 -45.6%
  • Seminole Casino Classic
  • French Lick Resort
  • San Diego County Fair
  • State Fair of Texas
  • Oxford Casino
  • Four Winds Casino
  • Kentucky Exposition Center
  • Other tracked chains

Store footprint

Store map

662 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 23 of the 662 stores (3%); 561 of the 603 tracked chains have a single store here.

  • Seminole Casino Classic (2)
  • French Lick Resort (1)
  • San Diego County Fair (1)
  • State Fair of Texas (1)
  • Oxford Casino (1)
  • Four Winds Casino (2)
  • Kentucky Exposition Center (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Kids Quest 6
  • 2 Immersive Gamebox 6
  • 3 Heber Hatchets 5
  • 4 Axe N Smash 3
  • 5 Social Axe Throwing 3
  • 6 Safari Nation 2
  • 7 Durham Fair 2
  • 8 Woodstock Fair 2
  • 9 Velocity Esports 2
  • 10 Bristol Renaissance Faire 2
  • 11 Uptown Jungle 2
  • 12 Anchor Lanes 2
  • 13 Waukesha County Fair 2
  • 14 LASERTRON 2
  • 15 Monroe County Fairgrounds 2
  • 16 Putting Edge 2
  • 17 Bison Billiards 2
  • 18 Washington County Fair 2
  • 19 Hard Rock Casino Rockford 2
  • 20 Seminole Casino Classic 2
  • 21 Four Winds Casino 2
  • 22 Wilson County Fair 2
  • 23 Columbia County Fairgrounds 2
  • 24 Seven Springs Mountain Resort 2
  • 25 Odawa Casino Resort 2
  • 26 Stone County Fair 1
  • 27 Desert Empire Fairgrounds 1
  • 28 Hartville Marketplace Fairgrounds 1
  • 29 Altitude 1291 1
  • 30 Armada Fair 1
  • 31 Fun On The Run Paintball 1
  • 32 Neshoba County Fair 1
  • 33 Racine County Fair 1
  • 34 Garrard County Fair 1
  • 35 Dixon May Fair 1
  • 36 Aspen Ice 1
  • 37 Happy's Family Fun Center 1
  • 38 Bannock County Fairgrounds 1
  • 39 East Montgomery County Fair 1
  • 40 Torrance County Fairgrounds 1
  • 41 Brown's Amusements 1
  • 42 Topsfield Fair 1
  • 43 Grand Falls Casino & Golf Resort 1
  • 44 The Pond - Ice Rink & Sports Complex 1
  • 45 Funworks 1
  • 46 Kansas State Fairgrounds 1
  • 47 Canyon County Fair 1
  • 48 Duchess County Fairgrounds 1
  • 49 Fauquier County Fair 1
  • 50 Speedy's Fast Track 1

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