Trends · data through September 2026

Leisure & Travel trends in Maryland

Iceflower tracks 2,332 stores from 1,837 leisure & travel chains in Maryland. Fairfield Inn & Suites grew fastest over the last year, ahead of Holiday Inn Express and SpringHill Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,837
Tracked stores
2,332
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Fairfield Inn & Suites and Holiday Inn Express sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Fairfield Inn & Suites ▲3 +16.2%
2 Holiday Inn Express ▲4 +13.6%
3 SpringHill Suites ▲2 +10.7%
4 Motel 6 ▲2 +9.5%
5 Maryland Lottery - +9.4%
6 MGM National Harbor - +9.3%
7 Homewood Suites by Hilton ▲3 +9.0%
8 Home2 Suites by Hilton ▲1 +6.2%
9 Days Inn - +5.4%
10 Sky Zone Trampoline Park ▲1 +5.3%
11 Hilton Garden Inn ▲1 +5.1%
12 Residence Inn - +4.3%
13 American Legion ▲3 +3.6%
14 Courtyard by Marriott - +2.5%
15 Regal ▲1 +1.9%

Store footprint

Store map

2,332 tracked store locations in Maryland, colored by category. The top 5 chains by store count run 177 of the 2,332 stores (8%); 1,735 of the 1,837 tracked chains have a single store here. 4% of the tracked leisure & travel stores here are golf courses, against 7% across the United States.

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