Growth
Motel 6 against its category
The biggest tracked US motel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Motel 6's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Motel 6 | -0.8% |
| 2 | Red Roof | -3.7% |
| 3 | Super 8 | -3.0% |
| 4 | Budget Inn | -0.8% |
| 5 | Red Carpet Inn | -0.0% |
| 6 | Excalibur | +9.9% |
| 7 | Knights Inn | -0.2% |
| 8 | Royal Inn | - |
| 9 | Inn at Schofield Barracks | - |
| 10 | Economy Inn | -15.5% |
Share of tracked category spend, indexed
Store footprint
Store map
820 tracked Motel 6 locations across 48 US states and DC. California, Texas, and Georgia hold 37% of them.
Tracked stores by state
- California 144
- Texas 117
- Georgia 41
- Florida 30
- Virginia 28
- Arizona 27
- Illinois 27
- Oregon 27
- Ohio 23
- Pennsylvania 22
- Tennessee 21
- New Mexico 19
- Alabama 16
- Indiana 15
- Washington 15
- Colorado 13
- Kentucky 13
- Louisiana 13
- Maryland 13
- Mississippi 13
- Utah 13
- North Carolina 12
- South Carolina 12
- Arkansas 11
- New York 11
- Wisconsin 11
- New Jersey 10
- Oklahoma 10
- Iowa 9
- Missouri 9
- Connecticut 8
- Nevada 8
- Massachusetts 7
- West Virginia 7
- Idaho 6
- Michigan 6
- Minnesota 5
- Montana 5
- Wyoming 5
- Kansas 4
- Nebraska 3
- North Dakota 2
- New Hampshire 2
- Rhode Island 2
- Alaska 1
- District of Columbia 1
- Delaware 1
- Maine 1
- South Dakota 1
Customer overlap
Who shops at Motel 6
Tracked chains Motel 6 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends