Growth
Motel 6 against its category
The biggest tracked US motels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Motel 6's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Motel 6
|
-10.1% |
| 2 | S Seminole Motel | - |
| 3 | T Tri County Inn | -13.7% |
| 4 | F Falmouth Inn | -16.8% |
| 5 | A Adirondack Inn | -2.8% |
| 6 | H Hilton Motel | -14.7% |
| 7 | E Excalibur | -1.7% |
| 8 | O Ocala Inn | -4.1% |
| 9 | G Greenville Inn | +3.5% |
| 10 | G Geneva Motel | -13.7% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Motel 6 locations across 20 US states.
Tracked stores by state
- California 18
- Texas 12
- Virginia 7
- Illinois 6
- Maryland 5
- Arizona 4
- Florida 3
- Alabama 2
- Georgia 2
- Idaho 2
- Indiana 2
- Ohio 2
- Utah 2
- Washington 2
- Kentucky 1
- North Carolina 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- New York 1
Customer overlap
Who shops at Motel 6
Tracked chains Motel 6 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Studio 6
74
Studio 6
74
B
Budget Inn
46
A
Americas Best Value Inn
46
Americas Best Value Inn
46
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