Growth
Super 8 against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super 8's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-4.9% |
| 2 |
H
Hampton Inn & Suites
|
-1.3% |
| 3 |
C
Courtyard by Marriott
|
-2.9% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
G
Great Wolf Lodge
|
-2.4% |
| 6 |
M
Marriott
|
-1.7% |
| 7 |
H
Hilton
|
+0.9% |
| 8 |
R
Residence Inn
|
+0.6% |
| 9 |
H
Hilton Garden Inn
|
-0.4% |
| 10 |
P
Potawatomi Hotel
|
+10.1% |
| 30 |
S
Super 8
|
-8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
806 tracked Super 8 locations across 47 US states.
Tracked stores by state
- Texas 63
- Illinois 48
- California 41
- Georgia 37
- Missouri 37
- Ohio 32
- Virginia 32
- Indiana 31
- Pennsylvania 29
- Tennessee 29
- Michigan 26
- Florida 25
- Kentucky 24
- Wisconsin 24
- New York 21
- Colorado 20
- Iowa 20
- Arizona 19
- North Carolina 19
- Arkansas 18
- Mississippi 15
- Kansas 14
- Louisiana 14
- Alabama 13
- Oregon 13
- New Mexico 12
- Maryland 10
- Oklahoma 10
- South Carolina 10
- Wyoming 10
- Idaho 9
- New Jersey 9
- Utah 9
- Montana 8
- Washington 8
- West Virginia 8
- Minnesota 7
- Nebraska 7
- South Dakota 7
- Connecticut 6
- Nevada 4
- Delaware 2
- Maine 2
- Alaska 1
- Massachusetts 1
- New Hampshire 1
- Rhode Island 1
Customer overlap
Who shops at Super 8
Tracked chains Super 8 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends