Growth
Super 8 against its category
The biggest tracked US motel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super 8's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Motel 6 | -0.8% |
| 2 | Red Roof | -3.7% |
| 3 | Super 8 | -3.0% |
| 4 | Budget Inn | -0.8% |
| 5 | Red Carpet Inn | -0.0% |
| 6 | Excalibur | +9.9% |
| 7 | Knights Inn | -0.2% |
| 8 | Royal Inn | - |
| 9 | Inn at Schofield Barracks | - |
| 10 | Economy Inn | -15.5% |
Share of tracked category spend, indexed
Store footprint
Store map
798 tracked Super 8 locations across 44 US states. Texas, Illinois, and California hold 19% of them.
Tracked stores by state
- Texas 62
- Illinois 50
- California 43
- Georgia 37
- Missouri 34
- Indiana 33
- Virginia 33
- Ohio 29
- Tennessee 29
- Pennsylvania 27
- Florida 26
- Kentucky 24
- Michigan 24
- Wisconsin 23
- Colorado 21
- New York 21
- Arizona 19
- Iowa 19
- North Carolina 19
- Arkansas 18
- Louisiana 16
- Mississippi 14
- Alabama 13
- Kansas 13
- Oregon 12
- Oklahoma 11
- Idaho 10
- Maryland 10
- New Mexico 10
- South Carolina 10
- Wyoming 10
- New Jersey 9
- Utah 9
- Minnesota 8
- Montana 8
- South Dakota 8
- West Virginia 8
- Nebraska 7
- Washington 7
- Connecticut 5
- Nevada 4
- Delaware 3
- Maine 1
- Rhode Island 1
Customer overlap
Who shops at Super 8
Tracked chains Super 8 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends