Trends · data through September 2026

Leisure & Travel trends in Missouri

Iceflower tracks 1,824 stores from 1,420 leisure & travel chains in Missouri. Motel 6 grew fastest over the last year, ahead of Marcus Theatres and Americas Best Value Inn.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,420
Tracked stores
1,824
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Motel 6 and Marcus Theatres sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Motel 6 ▲2 +16.2%
2 Marcus Theatres ▲2 +13.8%
3 Americas Best Value Inn - +13.5%
4 Candlewood Suites ▲3 +12.8%
5 TownePlace Suites ▲3 +10.2%
6 American Legion - +9.7%
7 WoodSpring Suites ▲3 +8.9%
8 Fairfield Inn & Suites - +5.3%
9 Sky Zone Trampoline Park ▲2 +5.0%
10 La Quinta Inn & Suites ▲1 +4.8%
11 Homewood Suites by Hilton ▲1 +4.2%
12 Drury Hotels - +3.3%
13 Hampton Inn & Suites - +1.9%
14 Funny Bone Comedy Club ▲1 +1.7%
15 GameStop - +1.5%

Store footprint

Store map

1,824 tracked store locations in Missouri, colored by category. The top 5 chains by store count run 179 of the 1,824 stores (10%); 1,341 of the 1,420 tracked chains have a single store here. 5% of the tracked leisure & travel stores here are parks, against 7% across the United States.

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