Trends · data through August 2026

Leisure & Travel trends in Missouri

Iceflower tracks 468 stores from 405 leisure & travel chains in Missouri. Best Western grew fastest over the last year, ahead of Urban Air Trampoline and Adventure Park and B&B Theatres.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
405
Tracked stores
468
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Best Western and Urban Air Trampoline and Adventure Park sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Best Western logo Best Western ▲2 +17.6%
2 U Urban Air Trampoline and Adventure Park logo Urban Air Trampoline and Adventure Park - +10.6%
3 B B&B Theatres logo B&B Theatres - +10.0%
4 A Ameristar Casino - +9.5%
5 C Courtyard by Marriott logo Courtyard by Marriott ▲2 +9.1%
6 R Residence Inn logo Residence Inn - +6.9%
7 H Hilton logo Hilton - +6.8%
8 C Choice Hotels logo Choice Hotels - +2.6%
9 B Bowlero logo Bowlero ▼1 +2.5%
10 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▼1 +0.3%
11 D Drury Hotels logo Drury Hotels - -4.5%
12 M Marcus Theatres logo Marcus Theatres - -6.8%
13 H Hampton Inn & Suites logo Hampton Inn & Suites ▼2 -8.3%
14 M Marriott logo Marriott - -10.7%

Store footprint

Store map

468 tracked store locations in Missouri, colored by category.

Top tracked chains by store count

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