Trends · data through August 2026

Recreational Locations in the United States

Iceflower tracks 938 stores from 780 recreational locations chains in the United States. Crystal Lake grew fastest over the last year, ahead of Topgolf and Wildwood.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
780
Tracked stores
938
Consumer panel
130M+

Growth ranking

Fastest-growing tracked recreational locations chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Crystal Lake and Topgolf sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Crystal Lake - -0.1%
2 T Topgolf logo Topgolf - -0.9%
3 W Wildwood logo Wildwood - -14.8%
4 W Wilson Park - -17.0%
5 D Drive Shack - -25.6%
  • Topgolf
  • Churchill Downs
  • Ft Worth
  • Los Angeles Dodgers
  • HyVee Triathlon
  • Scheels Overland Park Soccer Complex
  • Drive Shack
  • Other tracked chains

Store footprint

Store map

938 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Topgolf (102)
  • Churchill Downs (2)
  • Ft Worth (2)
  • Los Angeles Dodgers (1)
  • HyVee Triathlon (1)
  • Scheels Overland Park Soccer Complex (1)
  • Drive Shack (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Topgolf logo Topgolf 102
  • 2 V Vetta Sports logo Vetta Sports 5
  • 3 C Catalyst Fitness logo Catalyst Fitness 4
  • 4 D Drive Shack 4
  • 5 L Lake Martin 3
  • 6 C Crystal Lake 3
  • 7 W Wilson Park 3
  • 8 W Wildwood logo Wildwood 3
  • 9 C CrossFit NEVO 2
  • 10 M Mountain Creek 2
  • 11 P Plano Sports Authority 2
  • 12 V Village of Golf 2
  • 13 C CrossFit Nomad 2
  • 14 A Alta Ski Area logo Alta Ski Area 2
  • 15 G Green Valley Golf Club 2
  • 16 F Ft Worth 2
  • 17 M Manheim logo Manheim 2
  • 18 C Cindy's Hot Shots 2
  • 19 C Crescent Park 2
  • 20 U U.S. National Whitewater Center logo U.S. National Whitewater Center 2
  • 21 M Metabolic Fitness 2
  • 22 D Deep Creek 2
  • 23 C Cool Springs 2
  • 24 S Sunset Golf 2
  • 25 C Churchill Downs logo Churchill Downs 2
  • 26 C Community park 2
  • 27 T The Highlands 2
  • 28 C Cave of the Winds logo Cave of the Winds 2
  • 29 G Georgetown Lake 1
  • 30 S Shooter's World of Peoria 1
  • 31 B Bristol Mountain Ski Resort 1
  • 32 T Temecula Lanes Bowling Alley 1
  • 33 F Fairyland Caverns 1
  • 34 N Norris Lake logo Norris Lake 1
  • 35 C Captain San Francisco Sailing Charters 1
  • 36 T The Fitness Center at Ascend 1
  • 37 W Willard Mountain 1
  • 38 L Liacouras Center 1
  • 39 C Clifty Creek Outfitters 1
  • 40 F Fly High 1
  • 41 T Tribal Axe logo Tribal Axe 1
  • 42 W Western Athletic Club 1
  • 43 T The Legends Golf Course at La Costa 1
  • 44 S Saltwaters Shooting Club 1
  • 45 T Target World Inc 1
  • 46 A Arthur Hills Course at Palmetto Dunes Golf Course 1
  • 47 R Reliance Fitness 1
  • 48 L Lake Goodwin 1
  • 49 L Lake Delton Ice 1
  • 50 S Saddleback Mountain 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.