Growth
Best Western against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Best Western's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 15 | Best Western | -1.8% |
Share of tracked category spend, indexed
Store footprint
Store map
373 tracked Best Western locations across 44 US states and DC. Texas, California, and Florida hold 24% of them.
Tracked stores by state
- Texas 41
- California 34
- Florida 16
- Illinois 16
- Georgia 14
- New York 14
- Tennessee 14
- Virginia 14
- Oregon 13
- Kentucky 12
- Pennsylvania 11
- Alabama 10
- Arizona 10
- Oklahoma 10
- Michigan 9
- North Carolina 9
- Ohio 9
- Utah 9
- South Carolina 8
- Indiana 7
- Louisiana 7
- Maryland 6
- Missouri 6
- Mississippi 6
- Arkansas 5
- Colorado 5
- Idaho 5
- Massachusetts 5
- Montana 5
- Washington 5
- Wisconsin 5
- Minnesota 4
- New Mexico 4
- Connecticut 3
- New Jersey 3
- Nevada 3
- Wyoming 3
- Kansas 2
- Nebraska 2
- New Hampshire 2
- South Dakota 2
- West Virginia 2
- District of Columbia 1
- Iowa 1
- North Dakota 1
Customer overlap
Who shops at Best Western
Tracked chains Best Western customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends