Growth
Best Western against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Best Western's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Courtyard by Marriott
|
-6.2% |
| 2 |
H
Hampton Inn & Suites
|
-4.2% |
| 3 |
G
Great Wolf Lodge
|
+6.1% |
| 4 |
M
Marriott
|
-4.7% |
| 5 |
H
Hilton
|
-3.5% |
| 6 |
C
Choice Hotels
|
-8.3% |
| 7 |
S
SpringHill Suites
|
-3.3% |
| 8 |
H
Hilton Garden Inn
|
-5.5% |
| 9 |
H
Holiday Inn Express & Suites
|
+1.1% |
| 10 |
R
Residence Inn
|
-4.8% |
| 14 |
B
Best Western
|
-6.0% |
Share of tracked category spend, indexed
Store footprint
Store map
158 tracked Best Western locations across 29 US states and DC.
Tracked stores by state
- Utah 14
- Florida 12
- Pennsylvania 10
- Virginia 10
- Georgia 9
- Idaho 9
- Texas 9
- California 8
- Oregon 7
- Illinois 5
- Indiana 5
- Maryland 5
- North Carolina 5
- Ohio 5
- South Carolina 5
- Alabama 4
- Arizona 4
- New York 4
- Kentucky 3
- Louisiana 3
- Missouri 3
- Mississippi 3
- Tennessee 3
- Washington 3
- Colorado 2
- Michigan 2
- New Mexico 2
- Wyoming 2
- District of Columbia 1
- Nevada 1
Customer overlap
Who shops at Best Western
Tracked chains Best Western customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Brick Office
70
B
Boise Co-op
62
M
Meridian Main Street Market
58
A
American Trailer Sales
49
Z
Zamzows
44
Zamzows
44
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