Growth
Comfort Inn against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Comfort Inn's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 42 | Comfort Inn | -6.3% |
Share of tracked category spend, indexed
Store footprint
Store map
144 tracked Comfort Inn locations across 40 US states. Texas, Florida, and Georgia hold 25% of them.
Tracked stores by state
- Texas 16
- Florida 10
- Georgia 10
- Michigan 8
- Pennsylvania 8
- Virginia 8
- California 6
- North Carolina 6
- Colorado 5
- Louisiana 5
- Tennessee 5
- Alabama 4
- Illinois 4
- New York 4
- Arizona 3
- Indiana 3
- Missouri 3
- Ohio 3
- Utah 3
- Wisconsin 3
- Kentucky 2
- Maryland 2
- Minnesota 2
- Mississippi 2
- South Carolina 2
- Vermont 2
- Washington 2
- Alaska 1
- Arkansas 1
- Iowa 1
- Massachusetts 1
- Montana 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- New Mexico 1
- Oklahoma 1
- Oregon 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Comfort Inn
Tracked chains Comfort Inn customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends