Growth
Best Western Plus against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Best Western Plus's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 35 | Best Western Plus | -2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
156 tracked Best Western Plus locations across 37 US states. Texas, California, and Utah hold 29% of them.
Tracked stores by state
- Texas 19
- California 16
- Utah 11
- Florida 9
- Washington 9
- Oklahoma 7
- Georgia 6
- Pennsylvania 6
- Idaho 5
- Minnesota 5
- North Carolina 5
- Oregon 5
- Illinois 4
- New York 4
- Alabama 3
- Colorado 3
- Louisiana 3
- Missouri 3
- Ohio 3
- South Carolina 3
- Tennessee 3
- Virginia 3
- Arkansas 2
- Arizona 2
- Kansas 2
- Massachusetts 2
- Montana 2
- Nebraska 2
- Connecticut 1
- Indiana 1
- Maryland 1
- Michigan 1
- New Hampshire 1
- New Jersey 1
- New Mexico 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Best Western Plus
Tracked chains Best Western Plus customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
100
Davis Food & Drug
94
Moscow Food Co-op
92
Ute Plaza Supermarket
90
Best Western
89
Ute Petroleum
80
Stewart's Market Castle Dale
76
Stewart's Marketplace
67
Fred Meyer
62
L & L Motor Co.
53
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