Growth
Fairfield Inn & Suites against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fairfield Inn & Suites's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
627 tracked Fairfield Inn & Suites locations across 47 US states and DC. Texas, Florida, and California hold 24% of them.
Tracked stores by state
- Texas 67
- Florida 42
- California 39
- Ohio 31
- Pennsylvania 29
- North Carolina 28
- Georgia 25
- New York 23
- Illinois 19
- Indiana 19
- Tennessee 19
- Virginia 19
- Oklahoma 16
- Alabama 15
- Missouri 14
- Colorado 13
- South Carolina 13
- Iowa 12
- Kentucky 12
- Massachusetts 12
- Minnesota 12
- Wisconsin 12
- Michigan 11
- New Jersey 10
- Arkansas 8
- Mississippi 8
- Oregon 8
- Washington 8
- Louisiana 7
- Maryland 7
- Nebraska 7
- New Mexico 7
- Utah 7
- Idaho 6
- West Virginia 6
- Arizona 4
- Kansas 4
- Montana 4
- South Dakota 4
- Connecticut 3
- Maine 3
- New Hampshire 3
- Rhode Island 3
- Wyoming 3
- Nevada 2
- District of Columbia 1
- Delaware 1
- Vermont 1
Customer overlap
Who shops at Fairfield Inn & Suites
Tracked chains Fairfield Inn & Suites customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends