Growth
Aloft against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aloft's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 52 | Aloft | +10.4% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked Aloft locations across 22 US states. Texas, Florida, and Georgia hold 39% of them.
Tracked stores by state
- Texas 13
- Florida 7
- Georgia 4
- Kentucky 4
- Tennessee 4
- Illinois 3
- North Carolina 3
- Oklahoma 3
- California 2
- Indiana 2
- Kansas 2
- Ohio 2
- South Carolina 2
- Washington 2
- Colorado 1
- Louisiana 1
- Massachusetts 1
- New York 1
- Oregon 1
- Rhode Island 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Aloft
Tracked chains Aloft customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends