Growth
Sheraton against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sheraton's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
| 22 | Sheraton | -7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Sheraton locations across 30 US states. California, Texas, and Arizona hold 23% of them.
Tracked stores by state
- California 7
- Texas 7
- Arizona 5
- Florida 5
- New York 5
- Pennsylvania 5
- Maryland 4
- North Carolina 4
- Virginia 4
- Hawaii 3
- Massachusetts 3
- New Jersey 3
- Tennessee 3
- Illinois 2
- Louisiana 2
- Michigan 2
- New Hampshire 2
- South Carolina 2
- Wisconsin 2
- Alaska 1
- Alabama 1
- Colorado 1
- Connecticut 1
- Delaware 1
- Minnesota 1
- Missouri 1
- Ohio 1
- Oklahoma 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Sheraton
Tracked chains Sheraton customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends