Trends · data through September 2026

Museums in the United States

Iceflower tracks 2,958 stores from 2,832 museum chains in the United States. Medieval Torture Museum grew fastest over the last year, ahead of American Museum Of Natural History and Intrepid Museum.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,832
Tracked stores
2,958
Consumer panel
130M+

Growth ranking

Fastest-growing tracked museum chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Medieval Torture Museum and American Museum Of Natural History sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Medieval Torture Museum ▲1 +2.6%
2 American Museum Of Natural History - +2.0%
3 Intrepid Museum ▲1 +0.4%
4 Imagination Station ▲2 -1.8%
5 Williamsburg ▲2 -3.4%
6 Museum of Science and Industry ▲2 -13.5%
7 Hollywood Wax Museum - -14.9%
8 Space Center Houston - -23.1%
9 Denver Art Museum ▼2 -25.1%
10 Colonial Williamsburg ▼3 -45.7%
11 Sloomoo Institute ▼3 -60.6%
  • Ark Encounter
  • Field Museum
  • The Children's Museum of Indianapolis
  • Smithsonian Institution
  • Museum of the Bible
  • The Metropolitan Museum of Art
  • American Museum Of Natural History
  • Other tracked chains

Store footprint

Store map

2,958 tracked store locations in the United States. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 30 of the 2,958 stores (1%); 2,743 of the 2,832 tracked chains have a single store here.

  • Ark Encounter (1)
  • Field Museum (1)
  • The Children's Museum of Indianapolis (1)
  • Smithsonian Institution (5)
  • Museum of the Bible (2)
  • The Metropolitan Museum of Art (1)
  • American Museum Of Natural History (6)
  • Other tracked chains

Top tracked chains by store count

  • 1 Imagination Station 11
  • 2 American Museum Of Natural History 6
  • 3 Smithsonian Institution 5
  • 4 Hollywood Wax Museum 4
  • 5 Graceland 4
  • 6 Sloomoo Institute 4
  • 7 Space Center Houston 3
  • 8 Intrepid Museum 3
  • 9 Medieval Torture Museum 3
  • 10 Colonial Williamsburg 3
  • 11 Museum of Science and Industry 3
  • 12 Williamsburg 3
  • 13 Denver Art Museum 3
  • 14 Philadelphia Museum of Art 2
  • 15 World of Coca-Cola 2
  • 16 Louisville Slugger 2
  • 17 Conner Prairie Museum 2
  • 18 Museum of Death 2
  • 19 Museum of Science 2
  • 20 Discovery World 2
  • 21 Jamestown-Yorktown Foundation 2
  • 22 USS Constitution Museum 2
  • 23 Ronald Reagan Presidential Library and Museum 2
  • 24 Exploratorium 2
  • 25 Museum of the Bible 2
  • 26 North Carolina Transportation Museum 2
  • 27 Cincinnati Museum Center 2
  • 28 USS Midway Museum 2
  • 29 Mystery Hill 2
  • 30 Museum of Sex 2
  • 31 High Desert Museum 2
  • 32 Historic Hudson Valley 2
  • 33 Clark Planetarium 2
  • 34 Showcase of Citrus 2
  • 35 Jamestown Settlement 2
  • 36 California Academy of Sciences 2
  • 37 The Museum 2
  • 38 National Museum of the American Indian 2
  • 39 Filoli 2
  • 40 Arizona-Sonora Desert Museum 1
  • 41 The Sixth Floor Museum at Dealey Plaza 1
  • 42 Boonshoft Museum of Discovery 1
  • 43 National Geographic Museum 1
  • 44 Hollywood Star Cars Museum 1
  • 45 National Atomic Testing Museum 1
  • 46 Museum of Life and Science 1
  • 47 Brooklyn Museum 1
  • 48 USS North Carolina Battleship 1
  • 49 Fort Worth Museum of Science and History 1
  • 50 Thomas Jefferson Foundation 1

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