Trends · data through July 2026

Museums in the United States

Iceflower tracks 802 stores from 759 museums chains in the United States. Hollywood Wax Museum grew fastest over the last year, ahead of Ripley's Believe It or Not! and Sloomoo Institute.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
759
Tracked stores
802
Consumer panel
130M+

Growth ranking

Fastest-growing tracked museums chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hollywood Wax Museum and Ripley's Believe It or Not! sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hollywood Wax Museum ▲1 -18.6%
2 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! ▲1 -23.7%
3 S Sloomoo Institute logo Sloomoo Institute -28.9%
4 S Smithsonian Institution logo Smithsonian Institution ▼2 -76.8%
  • Shoshone Bannock Tribal Museum
  • Ark Encounter
  • The Children's Museum of Indianapolis
  • MCCC Art Gallery
  • The Metropolitan Museum of Art
  • Ripley's Believe It or Not!
  • The Henry Ford
  • Other tracked chains

Store footprint

Store map

802 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Shoshone Bannock Tribal Museum (1)
  • Ark Encounter (1)
  • The Children's Museum of Indianapolis (1)
  • MCCC Art Gallery (1)
  • The Metropolitan Museum of Art (1)
  • Ripley's Believe It or Not! (9)
  • The Henry Ford (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! 9
  • 2 M Museum of Illusions logo Museum of Illusions 4
  • 3 H Hollywood Wax Museum 4
  • 4 S Smithsonian Institution logo Smithsonian Institution 3
  • 5 S Sloomoo Institute logo Sloomoo Institute 3
  • 6 A American Museum Of Natural History logo American Museum Of Natural History 3
  • 7 M Museum of Science and Industry logo Museum of Science and Industry 3
  • 8 M Museum of Sex logo Museum of Sex 2
  • 9 I Imagination Station 2
  • 10 M Medieval Torture Museum 2
  • 11 L Louisville Slugger 2
  • 12 J Jamestown Settlement 2
  • 13 C Conner Prairie Museum 2
  • 14 M Museum of Death 2
  • 15 N National Museum of the American Indian 2
  • 16 W Williamsburg 2
  • 17 T The Museum 2
  • 18 C Chocolate Lab 2
  • 19 D Denver Art Museum 2
  • 20 J Jamestown-yorktown Foundation 2
  • 21 I Intrepid Museum logo Intrepid Museum 2
  • 22 P Play Street Museum logo Play Street Museum 2
  • 23 U USS Constitution Museum 2
  • 24 U USS Midway Museum logo USS Midway Museum 2
  • 25 H Hollywood Star Cars Museum 1
  • 26 A Arizona-Sonora Desert Museum logo Arizona-Sonora Desert Museum 1
  • 27 K Kentucky Derby Museum 1
  • 28 T Toledo Museum of Art 1
  • 29 F Fort Worth Museum of Science and History 1
  • 30 H Hoosac Valley Train Ride 1
  • 31 S Sc State Museum 1
  • 32 M Military Aviation Museum 1
  • 33 N New Mexico Veterans Memorial 1
  • 34 B Boonshoft Museum of Discovery 1
  • 35 B Boston Tea Party Ships & Museum 1
  • 36 L Lucerne Valley Museum 1
  • 37 S Showcase of Citrus 1
  • 38 T The Magic House 1
  • 39 M Milwaukee Public Museum logo Milwaukee Public Museum 1
  • 40 H Harley-Davidson Museum logo Harley-Davidson Museum 1
  • 41 D Duke Basketball Museum & Duke Athletics Hall of Fame 1
  • 42 D Discovery Place logo Discovery Place 1
  • 43 T The Neon Museum logo The Neon Museum 1
  • 44 D Detroit Institute of Arts logo Detroit Institute of Arts 1
  • 45 T The Bando 1
  • 46 S San Diego Air & Space Museum 1
  • 47 T The House on the Rock 1
  • 48 G Grizzly & Wolf Discovery Center 1
  • 49 P Petersen Automotive Museum 1
  • 50 W Western Forest Industries Museum 1

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