Trends · data through August 2026

Museums in the United States

Iceflower tracks 817 stores from 772 museums chains in the United States. Imagination Station grew fastest over the last year, ahead of Hollywood Wax Museum and Ripley's Believe It or Not!.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
772
Tracked stores
817
Consumer panel
130M+

Growth ranking

Fastest-growing tracked museums chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Imagination Station and Hollywood Wax Museum sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I Imagination Station - -15.3%
2 H Hollywood Wax Museum ▲1 -18.4%
3 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! ▲1 -23.5%
4 S Sloomoo Institute logo Sloomoo Institute - -29.1%
5 S Smithsonian Institution logo Smithsonian Institution ▼2 -76.8%
  • Shoshone Bannock Tribal Museum
  • Ark Encounter
  • The Children's Museum of Indianapolis
  • MCCC Art Gallery
  • The Metropolitan Museum of Art
  • Ripley's Believe It or Not!
  • The Henry Ford
  • Other tracked chains

Store footprint

Store map

817 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Shoshone Bannock Tribal Museum (1)
  • Ark Encounter (1)
  • The Children's Museum of Indianapolis (1)
  • MCCC Art Gallery (1)
  • The Metropolitan Museum of Art (1)
  • Ripley's Believe It or Not! (9)
  • The Henry Ford (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! 9
  • 2 H Hollywood Wax Museum 4
  • 3 M Museum of Illusions logo Museum of Illusions 4
  • 4 I Imagination Station 3
  • 5 M Museum of Science and Industry logo Museum of Science and Industry 3
  • 6 S Smithsonian Institution logo Smithsonian Institution 3
  • 7 S Sloomoo Institute logo Sloomoo Institute 3
  • 8 A American Museum Of Natural History logo American Museum Of Natural History 3
  • 9 N National Museum of the American Indian 2
  • 10 M Museum of Sex logo Museum of Sex 2
  • 11 L Louisville Slugger 2
  • 12 M Museum of Death 2
  • 13 J Jamestown Settlement 2
  • 14 T The Museum 2
  • 15 J Jamestown-yorktown Foundation 2
  • 16 C Chocolate Lab 2
  • 17 N North Carolina Transportation Museum 2
  • 18 M Medieval Torture Museum 2
  • 19 D Denver Art Museum 2
  • 20 U USS Constitution Museum 2
  • 21 G Graceland logo Graceland 2
  • 22 C Conner Prairie Museum 2
  • 23 W Williamsburg 2
  • 24 I Intrepid Museum logo Intrepid Museum 2
  • 25 B Boston Tea Party Ships & Museum 1
  • 26 T The Magic House 1
  • 27 B Boonshoft Museum of Discovery 1
  • 28 N New Mexico Veterans Memorial 1
  • 29 D Detroit Institute of Arts logo Detroit Institute of Arts 1
  • 30 M Milwaukee Public Museum logo Milwaukee Public Museum 1
  • 31 D Duke Basketball Museum & Duke Athletics Hall of Fame 1
  • 32 H Harley-Davidson Museum logo Harley-Davidson Museum 1
  • 33 H Hoosac Valley Train Ride 1
  • 34 S Showcase of Citrus 1
  • 35 L Lucerne Valley Museum 1
  • 36 S Sc State Museum 1
  • 37 T Toledo Museum of Art 1
  • 38 A Arizona-Sonora Desert Museum logo Arizona-Sonora Desert Museum 1
  • 39 T The Sixth Floor Museum at Dealey Plaza 1
  • 40 G Griffith Observatory 1
  • 41 S San Diego Air & Space Museum 1
  • 42 T The Bando 1
  • 43 T The House on the Rock 1
  • 44 G Grizzly & Wolf Discovery Center 1
  • 45 W Western Forest Industries Museum 1
  • 46 P Petersen Automotive Museum 1
  • 47 G Gaskill Brothers' Stone Store Museum 1
  • 48 S Springville Museum logo Springville Museum 1
  • 49 S Seattle Art Museum 1
  • 50 M Mystic Seaport Museum 1

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