Trends · data through September 2026

Leisure & Travel trends in Detroit-Warren-Dearborn, MI

Iceflower tracks 1,339 stores from 1,109 leisure & travel chains in Detroit-Warren-Dearborn, MI. Disc Replay grew fastest over the last year, ahead of Staybridge Suites and Marriott.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,109
Tracked stores
1,339
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Disc Replay and Staybridge Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Disc Replay ▲3 +17.9%
2 Staybridge Suites ▲3 +16.7%
3 Marriott ▲1 +15.5%
4 Courtyard by Marriott - +12.8%
5 Holiday Inn Express & Suites ▲1 +12.5%
6 American Legion ▲3 +9.8%
7 Hampton Inn & Suites ▲1 +6.2%
8 Range USA ▲1 +3.9%
9 Red Roof ▲1 +1.6%
10 TownePlace Suites ▲1 +1.5%
11 Residence Inn ▲1 -1.9%
12 Holiday Inn Express ▼1 -2.0%
13 Zap Zone ▲1 -3.4%
14 Baymont by Wyndham ▲1 -4.0%
15 Fairfield Inn & Suites - -5.7%

Store footprint

Store map

1,339 tracked store locations in Detroit-Warren-Dearborn, MI, colored by category. The top 5 chains by store count run 99 of the 1,339 stores (7%); 1,043 of the 1,109 tracked chains have a single store here.

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