Trends · data through September 2026

Leisure & Travel trends in Montana

Iceflower tracks 735 stores from 636 leisure & travel chains in Montana. My Place Hotels grew fastest over the last year, ahead of Extended Stay America and Residence Inn.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
636
Tracked stores
735
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. My Place Hotels and Extended Stay America sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 My Place Hotels ▲1 +18.2%
2 Extended Stay America ▲2 +10.7%
3 Residence Inn - +7.7%
4 American Legion - +6.3%
5 GameStop - +1.8%
6 Fairfield Inn & Suites ▲1 +1.8%
7 Choice Hotels - -9.2%
8 Motel 6 ▼1 -9.3%
9 Hampton Inn & Suites ▲1 -12.4%
10 Montana's Best Casinos - -13.2%
11 Days Inn ▼1 -17.1%
12 Super 8 - -18.4%
13 Best Western ▲1 -18.9%
14 SpringHill Suites ▼4 -37.6%

Store footprint

Store map

735 tracked store locations in Montana, colored by category. The top 5 chains by store count run 41 of the 735 stores (6%); 598 of the 636 tracked chains have a single store here. 12% of the tracked leisure & travel stores here are betting & casinos, against 1% across the United States.

Top tracked chains by store count

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