Growth
Marriott against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Marriott's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Hampton Inn & Suites | -2.2% |
| 2 | Choice Hotels | -5.1% |
| 3 | Courtyard by Marriott | -2.0% |
| 4 | Marriott | -2.9% |
| 5 | Hilton | +0.9% |
| 6 | Fairfield Inn & Suites | +1.6% |
| 7 | Potawatomi Hotel | +6.3% |
| 8 | Residence Inn | +3.0% |
| 9 | Hilton Garden Inn | -2.0% |
| 10 | SpringHill Suites | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
244 tracked Marriott locations across 39 US states and DC. California, Florida, and Texas hold 34% of them.
Tracked stores by state
- California 30
- Florida 29
- Texas 24
- Illinois 13
- New York 12
- Virginia 10
- North Carolina 9
- Louisiana 7
- Maryland 7
- Alabama 6
- Colorado 6
- Georgia 6
- South Carolina 6
- Kentucky 5
- Michigan 5
- Missouri 5
- New Jersey 5
- Ohio 5
- Washington 5
- Arizona 4
- Connecticut 4
- Pennsylvania 4
- Tennessee 4
- District of Columbia 3
- Hawaii 3
- Massachusetts 3
- Minnesota 3
- Arkansas 2
- Iowa 2
- Indiana 2
- Nebraska 2
- New Mexico 2
- Rhode Island 2
- Utah 2
- Wisconsin 2
- Alaska 1
- Kansas 1
- Oklahoma 1
- Oregon 1
- West Virginia 1
Customer overlap
Who shops at Marriott
Tracked chains Marriott customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends